4 Tips To Increase Your Conversion

If you're doing any type of Online marketing you're probably doing some PPC search engine advertising.

I've been doing PPC advertising for years and I still learn some new things every now and then.

Whether the search engines change the way we can show our ads or affiliate links will determine what we can and can not do with PPC Search engines.

Here's a few tips to getting the most out of your Pay per click campaign.

Length of time

One very interesting fact about Google Adwords (being the main PPC most people use or start with) is one factor that determines how much you pay for your ad and where it appears is the length of time you've been running your ads.

I've had ads that were failures from day one, only after 60 days become some of my top income producers by giving me the best return on investment of all the campaign I've run.

If an ad is a failure at first and you can make it break even, try to stick with it a few months, the rewards could pay off for many months (or years) to come.

Keywords in ads

One of the most important aspects of Pay Per Click search engines is specificity. When someone is searching for a specific product or service they want to see that in the advertisement so they know to click.

Including the keywords they searched for in the advertisement can dramatically improve your Click through rate and ultimately your profits.

While this method will take more time to setup it will payoff in the end. You will get what you put into your Pay Per Click Ads.

Keywords on landing page

Going one step further from putting the keyword in the ad is putting the keyword on your landing page.

The page that people go to when they click your ad. Whether you want them to signup for a newsletter or make a purchase directly from the page, including your keywords on the landing page will without question increase your profits from the ad.

If you have a programmer or know someone who can, in just a few minutes they can create a page that grabs they keyword from the ad and displays it on your page.

Affiliate Product Reviews

If you're using PPC search engines to sell affiliate products a very effective way to increase conversions is to use a “Review Page.” This page can be as simple as “Top 3” products in the market your advertising to or it can be a specific review for a specific product.

You can also mix and match these review pages. Have the main review the main product you're promoting while listing alternatives at the end. Of course all of these contain your affiliate links. Using this page to also collect email addresses will let you also follow up market to the leads you receive increasing your profits.