Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal links as irrelevant.

SEO experts say that there are around 190 factors that affect the ranking of a webpage in the Google SERPs. One of the most important on-page factor that determines the ranking of any webpage in the search engine result pages is the Title of the page..

Social optimization is the new hot SEO technique, but is it really white-hat SEO? As usual there is more than one answer to the search engine optimizers question. So I will help clarify each social SEO method and tactic..

When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don't program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines..

1. Avoid creating menu on the left-hand side of a website. If unavoidable, an alternative way is to put some text with rich keywords at the top or above the left-hand menu so that this text will be the first thing to read by search engines.
2. Headlines are rated more important than the rest of the web page by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (h1) is quite large, you should format it to make it smaller.
3. Every page should contain the "title" and "description" tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words in order to keep within the limits of most search engines...

A common function built into many weblog tools is ping, no I'm not talking about the common network tool for testing to see if a network node is running and available. This ping is for letting websites know that your weblog has been updated.

There are many ping servers available to send ping notifications to, most notably VeriSign's Weblogs.com server, but there others like Yahoo's blogs, and Google's new blogsearch engine.

Pinging is something that every site owner should know about. New search engines that spider weblog content and Really Simple Syndication (RSS) feeds are gaining in popularity...

This is a nice concise list of 25 ways to greatly increase your blog's traffic and search rankings.

1. Content is king!
2. Submit your site to as many search engines as possible. After the initial indexing I would recommend resubmitting every 6 months.
3. Comment on as many blogs as possible. Make your comments thoughtful and not spammy.
4. Link up with popular blogs - trackbacks can be good for SEO as well as your traffic.
5. ...
Keep reading: 25 Simple Blog SEO and Traffic Tips   Tags: SEO

Google is hands down the top search engine with an estimated 50% of the search traffic. Thus the SEO (search engine optimization) actions that you do should be geared firstly to Google. This is a key point in developing an Internet marketing strategy.

You must entice the search engine to find you using these tips. If the search engine can't find you or you don't rank in the top few listings, you are losing most of your potential customers. A beautiful site that is not search engine friendly is a waste of your money..

Did you know that an ancient Chinese military document unlocks many of the secrets to your online success? This book is called "The Art of War" and was written during the 6th century by Sun Tzu. This famous document is one of the oldest and most famous studies of strategy and has had a huge influence on military planning as well as business tactics.

Sun Tzu wrote about the importance of knowing your competitors before competing. This wisdom is crucial to your online success..

When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. As a result, if they were to continue with the site as it stands they are unlikely to attain competitive search engine rankings.

The following is checklist designed to help you gauge the search engine friendliness of your website and, if you are in the midst of planning a website this checklist will help you avoid the common pitfalls of unfriendly designs..