How to increase your AdSense CTR by blending your ads

• Introduction
• 728x90 (Leaderboard)
• 468x60 (Banner)
• 234x60 (Half Banner)
• 120x600 (Skyscraper)
• 160x600 (Wide Skyscraper)
• 120x240 (Vertical Banner)
• 336x280 (Large Rectangle)
• 300x250 (Medium Rectangle)
• 250x250 (Square)
• 200x200 (Small Square)
• 180x150 (Small Rectangle)
• 125x125 (Button)

Introduction

Every AdSense publisher want to have a higher CTR for AdSense ads. There are several techniques to this, some of them are: contrast the ads, blend ads or rotate them (change their position from time to time). Ads contrasting is a disputable approach because it can broke overall website look. Rotating also is not a perfect solution, because it can be annoying for your visitors to see advertisings in the unexpected places. Ad Blending is the most popular technique and its goal is to integrate the ads into webpages natural way, so the page content and ads look like a single whole.

Google AdSense allows you to control colors of your ad and link units, so you can configure it to match your website's colors. But AdSense ad code generator does not allow you to control the font style or font size. Having different fonts used in ads and your page contents it is harder to "blend" the ads. So the solution can be to adapt your site's font styles and sizes to the ads displayed.

You can see the full HTML and CSS used for AdSense ads with Firefox browser. Right click the ad, select "This Frame", then "View Frame Source". So you can find out what kind of fonts are used, and can design your web pages using similar fonts.

For your convenience we have created the full list of font styles and sizes used for all text units. As you can see, Verdana, Arial and "Sans Serif" are the most popular fonts, and ad titles are always marked by bold tag (<b>). Please note, the color values in this list are for "Seaside" color palette and could be different for other color palettes.

Please also draw attention to the next excerpt from Google AdSense Policy:

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads. It appears from this that you can not "mimic" AdSense ads on your website in any way.

728x90 (Leaderboard)

468x60 (Banner)

234x60 (Half Banner)

120x600 (Skyscraper)

160x600 (Wide Skyscraper)

120x240 (Vertical Banner)

336x280 (Large Rectangle)

300x250 (Medium Rectangle)

250x250 (Square)

200x200 (Small Square)

180x150 (Small Rectangle)

125x125 (Button)