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E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses
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Author: | Ian Daniel |
| List price: | $18.97 | |
| Amazon price: | $16.61 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | NeuroDigital ( 6 August 2011) |
E-commerce Get It Right!
Just released and written in a no holds barred style... This new and exclusive Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce website and business. Whether you're an e-commerce Start-Up or have an Existing e-commerce website that is struggling to make a profit, this book is literally packed full of the latest tried and tested insider secrets, key strategies and practical tips, proven over a 10-year period to generate sales and profits at explosive levels.
Did you know...
97% of e-commerce websites (shopping websites) make $0 profits in their first 3 years online. Such is the steep learning curve and skill set required to build an e-commerce website that can dominate your product category, market or niche. Be Part of Elite 3% with E-commerce Get It Right!
Inside You'll Learn...
- How to Build & Launch a Super-Charged E-commerce Website & Business - Fast!
- How to Generate High Quality, Ready-To-Buy Visitors!
- How to Convert More of These Visitors Into Paying Customers!
- How to Transform a Struggling E-commerce Website!
- How to Fast Track Your Learning & Avoid the Pitfalls!
E-commerce is a booming industry that is growing at a rapid rate and many e-commerce businesses are taking market share from traditional offline retail businesses. Now is the time to take the opportunity of an accelerated start-up regardless of the economy, your background, age or experience. You'll see how to quickly get accomplished in owning and running your own e-commerce website and business with E-commerce Get It Right!
Within this book, we are going to break down and analyze the four critical steps required to get explosive E-commerce Sales & Profits - within 30 Days of launch and beyond.
- Step 1 - Get Started: Setting Up Your E-commerce Success Formula!
- Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast!
- Step 3 - Get Hiring: How To Find A Kick Ass-Web Designer!
- Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy Ecommerce Customers!
Start Up Accelerated With E-commerce Get It Right! Available In Kindle, Paperback, eBook and ePub formats compatible with all eReader devices.
In The Plex: How Google Thinks, Works, and Shapes Our Lives
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Author: | Steven Levy |
| List price: | $26.00 | |
| Amazon price: | $8.13 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Simon & Schuster (12 April 2011) |
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
No other book has ever turned Google inside out as Levy does with In the Plex.
WordPress 3 For Business Bloggers
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Author: | Paul Thewlis |
| List price: | $44.99 | |
| Amazon price: | $41.70 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Packt Publishing ( 8 December 2011) |
Promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising, and SEO
- Use WordPress to create a winning blog for your business
- Develop and transform your blog with strategic goals
- Market and measure the success of your blog
In Detail
WordPress makes the business of blogging easy. But there's more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.
WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.
You begin by identifying your blog's strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.
You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.
WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
What you will learn from this book
- Develop a 'blogging business plan' - clarify your blogging goals and sketch out a process for achieving them in WordPress
- Build a custom theme so that the look of your blog immediately communicates your brand to visitors
- Engage with the blogosphere and create beneficial relationships with other bloggers, making the most of each other's traffic and customers
- Optimize your site for search by incorporating good SEO practices into your blog strategy and content
- Use social media marketing such as Twitter, Facebook, Digg, Reddit, and Delicious to drive traffic to your blog
- Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
- Manage adverts and implement revenue-generating features using Google AdSense and affiliate programs
- Incorporate multimedia on your blog, including video and image galleries
Approach
This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog.
Who this book is written for
This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging.
WordPress 3 Search Engine Optimization
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Author: | Michael David |
| List price: | $44.99 | |
| Amazon price: | $38.59 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Packt Publishing (26 April 2011) |
This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. This book is written for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster. Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.
Creating a Website: The Missing Manual (Missing Manuals) (English and English Edition)
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Author: | Matthew MacDonald |
| List price: | $29.99 | |
| Amazon price: | $16.94 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | O'Reilly Media (10 May 2011) |
Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.
- Plan your site. Create web pages by learning the basics of HTML and HTML5.
- Control page design with CSS. Format text, images, links, tables, and other elements.
- Attract visitors. Ensure that people can find your site through popular search engines.
- Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits.
- Get smart. Use free tools to identify your site’s strengths and weaknesses.
- Create your own blog. Post your musings with a free blog-hosting service.
- Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products.
- Add pizzazz. Include audio, video, interactive menus, and more.
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
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Author: | Perry Marshall |
| List price: | $24.95 | |
| Amazon price: | $11.97 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Entrepreneur Press ( 6 January 2010) |
Double Your Web Traffic—Overnight!
Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.
Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.
Learn how to:
- Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system!
Publishing a Blog with Blogger: Visual QuickProject Guide (2nd Edition)
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Author: | Elizabeth Castro |
| List price: | $19.99 | |
| Amazon price: | $10.55 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Peachpit Press ( 8 November 2009) |
If you want to start blogging fast but don't want to get sidetracked by the details, then you need a Visual QuickProject Guide!
- You don't need to know every feature—-you just want to know how to get your project done.
- Full-color illustrations show you how to perform each step of your project from start to finish.
- Low-priced—why pay more than you need?
This is ideal entry point to the blogosphere for anyone who wants to get started fast, but doesn't need to know every feature—just how to get the project done!
Internet Marketing Hype: 40 Online Money Making Myths that Kill Success (and How to Beat Them)
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Author: | The Editors of Geekpreneur |
| List price: | $34.95 | |
| Amazon price: | $23.00 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | New Media Entertainment, Ltd. (20 April 2011) |
Internet-based businesses have been around long enough for strategies to become clear and successful models to emerge. But together with those examples of good practice, Internet opportunity seekers have been held back by bad ideas copied, pasted and repeated across the Web. Internet Marketing Hype: 40 Online Moneymaking Myths that Kill Success (and How to Beat Them) reveals the most popular -- and damaging -- ideas that undermine online business success, and explains how understanding the truth about the Internet can build real profits.
- Discover why successful blogging isn't free, and what really it really costs to create a blog.
- Learn why not everyone can make money online -- and who can!
- Read why long form sales letters do work and what they must include to generate sales.
Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro
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Author: | Tris Hussey |
| List price: | $24.99 | |
| Amazon price: | $14.39 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Sams (10 January 2010) |
Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!
Build great blogs like these, the easy way!
- Personal Blogs
- Business Blogs
- Blogs for Podcasting
- Video Blogs
- Portfolio Blogs for Artists
- Lifestreaming Blogs
Learn from a pro! Discover tips, tricks, and great solutions for:
- Setting up your blog the right way–in just minutes!
- Writing blog entries people want to read
- Handling comments–even nasty ones!
- Creating a conversation and building a community
- Publicizing your blog
- Choosing the right free or low-cost blogging tools
- Avoiding beginner mistakes
- Earning cash from your blog!
You won’t believe how easy it is to create your own blog… or how much fun!
WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO
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Author: | Paul Thewlis |
| List price: | $39.99 | |
| Amazon price: | $30.96 Book details at Amazon.com | |
| Average rating: | ||
| Publisher: | Packt Publishing (11 August 2008) |
This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs – owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs – owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines – blogs that provide content on particular topics, funded by ads. Campaign Blogs – not-for-profit blogs run by charities or "causes", designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics.
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