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Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

• Storytelling and directing
• Shooting, editing, and rendering
• Creating your very own channel
• Broadcasting user-generated content
• Re-broadcasting commercial content
• Cultivating a devoted audience
• Fitting into the YouTube community
• Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.
Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

Blog Your Way to the Big Time

Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity!

• Create a custom, sticky blog site using free blogging services
• Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck
• Dare your audience to take notice with 101 proven blogging topics and subject matters
• Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts
• Use original, innovative techniques and powerful tools to make your blog stand out
• Learn how to avoid the 10 most common blogger mistakes
• And more

On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

Get your blog up and running with WordPress

Are you itching to share your thoughts with the world through blogging but aren't sure how? Teach Yourself VISUALLY WordPress introduces you to one of the most popular, easy-to-use blogging platforms: WordPress. This book's clear directions and visual approach helps you to quickly get started in WordPress and then take full advantage of all its features. Janet Majure, an experienced and popular WordPress user, demonstrates key points with examples from her blogs.

• Provides visual step-by-step instructions for creating and setting up a WordPress site
• Explains how to create engaging written and visual content
• Shares advice on customizing sites through use of plug-ins and themes and custom site editing
• Details more advanced procedures for self-hosted bloggers, including buying a domain, getting a Web host, and installing WordPress

The blogosphere beckons! Teach Yourself VISUALLY WordPress Brimming with clear instructions and exciting ideas for building a successful blog on WordPress.

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

Become a market leader in under 6 months—powered by Google AdWords™!

If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!

There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by

• Developing a winning strategy
• Coming up with killer keywords
• Launching an AdWords™ campaign
• Writing an attention-grabbing ad
• Tracking clicks and converting them to sales

When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.

Get the most out of Google products and services with help from this easy-to-use guide. How to Do Everything with Google Tools shows you that Google is so much more than a search engine, offering other features such as shopping, mapping, blogging, advertising, and much more. You'll also learn to use the email, communication, document, and spreadsheet tools that make up Google Apps. This book shows you how to maximize the Google tools that can make your work more efficient, your business more profitable, and your online experience more fun.

• Shop on Google Product Search and streamline purchasing with Google Checkout
• Navigate with Google Maps and Google Earth--or create custom maps
• Communicate on Google Groups and with Google Talk
• Manage and share photos and other images with Picasa
• Promote your business with AdWords
• Make money on your site by hosting AdSense ads
• Customize your online experience with iGoogle, Google Notebook, Web Accelerator, and Google Desktop
• Make Gmail work for you with custom filters and calendars
• Use the Google Documents & Spreadsheets program
• Design Web sites with Google Page Creator
• Create and manage a blog with Google Blogger

Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.

WWW.(Your Social Network).COM
Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?

Tap into the millions of MySpace users and Facebook friends to create your own specialized social site! In just seven days, identify your network niche; develop an inviting, interactive website; drive traffic and membership; build profitable online advertising relationships; and more!

• Design an attractive, interactive social networking website using inexpensive, turnkey solutions that require no programming knowledge
• Define your community and set the tone
• Offer interactive features including profile pages, member search options, media add-ons, and more
• Generate traffic and membership using search engine optimization, viral and social marketing, and other techniques
• Cash in on your site with proven, revenue-generating solutions
• Use included resources to stay on the cutting-edge

Sign on for social networking success!

What Does Google Know about You? And Who Are They Telling?

When you use Google’s “free” services, you pay, big time–with personal information about yourself. Google is making a fortune on what it knows about you…and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google’s vast information stockpiles could be used against you or your business–and what you can do to protect yourself.

Unlike other books on Google hacking, this book covers information you disclose when using all of Google’s top applications, not just what savvy users can retrieve via Google’s search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google’s new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google’s databases can be used by others with bad intent, even if Google succeeds in its pledge of “don’t be evil.”

• Uncover the trail of informational “bread crumbs” you leave when you use Google search
• How Gmail could be used to track your personal network of friends, family, and acquaintances
• How Google’s map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions
• How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail
• How the Google AdSense and DoubleClick advertising services could track you around the Web
• How to systematically reduce the personal information you expose or give away

This book is a wake-up call and a “how-to” self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google.

Preface xiii

Acknowledgments xix

About the Author xxi

Chapter 1: Googling 1

Chapter 2: Information Flows and Leakage 31

Chapter 3: Footprints, Fingerprints, and Connections 59

Chapter 4: Search 97

Chapter 5: Communications 139

Chapter 6: Mapping, Directions, and Imagery 177

Chapter 7: Advertising and Embedded Content 205

Chapter 8: Googlebot 239

Chapter 9: Countermeasures 259

Chapter 10: Conclusions and a Look to the Future 299

Index 317