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In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

• Introduce the people behind your business
• Discuss relevant issues
• Provide a clearinghouse for information and expertise
• Show your business as a good corporate citizen
• Support an exchange of ideas
• Get honest feedback from your customers
• Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

• Set up and maintain a blog, write in blogging style, and observe blogging etiquette
• Define your audience and target your blog to reach them
• Involve your customers, earn their trust, educate the public, and build community
• Avoid possible legal pitfalls while keeping your blog interesting
• Encourage contributions and links to your blog
• Use images and design an eye-catching format
• Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

You don't have to be a genius to use a MacBook Air. But if you want to get the very most out of yours, put this savvy Portable Genius guide to work and start ramping up the pace. Want to connect your MacBook Air to a television or network printer? Remotely view your Webcam via the Internet? Improve your e-mail life with a smart mailbox? Synch with MobileMe or your cell? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time.

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide?  And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies.  This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

•  How to tap into the power of blogs

•  How blogs are different from e-zines, Web sites, and message boards

•  Why businesses need to monitor blogs that discuss their products and services

•  How to use an internal corporate blog as an effective knowledge sharing tool

•  Future iterations of blogging, such as podcasts and vlogs 

•  Legal considerations

Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications.  Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.  

• Packed with step-by-step techniques to help boost search efficiency and save time
• Easy-to-follow two-page tutorials demonstrate how to maximize Google search options, exploit the power of Google reference tools, accessorize a Web browser with Google, explore Froogle, and more
• Google is the world's leading search engine, with more than 4 billion Web pages indexed and more than 200 million queries a day

Web 2.0 provides dynamic and comprehensive coverage of the most current information available on Web 2.0 today.

Turn online visitors into paying customers!

You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

• E-mail
• Online searches
• Internet advertising
• Webinars
• Videos
• Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

In Detail

Liferay Portal is the world's leading open-source portal platform built on Java and Web 2.0 technologies. Corporations use it to provide a unified web interface to data and tools scattered across many sources.

Liferay Portal uses the latest in Java, J2EE, and Web 2.0 technologies to deliver solutions for enterprises across both public and private sectors. Liferay Portal's flexibility allows it to be deployed in a number of different scenarios to meet key business needs. Some of the key business benefits are:

• A rich, friendly, intuitive, and collaborative end-user experience
• A single point of access to all information
• High adaptability to the demands of fast changing markets
• Highest value
• Lowest costs

This book is a complete guide to building an intranet with Liferay (version 4.4)--assess your needs, install the software, start using it, deploy portlets, customize it per your requirements, and train users. The book focuses on leveraging the Liferay framework by configuring the XML files, without changing the underlying Java code. Each chapter gives practical guidance on how to install, use, and customize Liferay. There are many step-by-step examples for better understanding.

What you will learn from this book?

• Installing and configuring Liferay Portal
• Setting up the navigation structure for the intranet
• Managing users, groups, and roles
• Enabling staff to communicate using discussion forums
• Marking content for easy retrieval using tags
• Creating Wikis, Web Forms, and Polls
• Managing Blogs and RSS
• Deploying calendar portlet, WSRP, and Workflow portlet
• Content management and publishing
• Configuring instant messaging server, mail server, mail portlet, and SMS text messenger portlet
• Providing help-desk assistance and customer support information on the website
• Administering communities; using community tools; setting up virtual hosting, staging, and publishing for communities.
• Plugin management
• Handling federated search and OpenSearch and deploying search-based portlets
• Managing Admin portlet and Enterprise Admin portlet
• Integrating with Alfresco, LDAP, and SSO
• Applying SSO authentication for both portal and portlets

Approach

This book is a practical guide with a very user-friendly approach. The author has taken a virtual enterprise as an example and has used the features of Liferay to build a corporate intranet for that enterprise.

Who this book is written for?

This book is for System Administrators or experienced users (not necessarily programmers) who want to install and use Liferay in their teams or businesses without dealing with complex code. Pre-knowledge of Liferay is not expected for this book.

Liferay Portal is the leading open source enterprise portal framework that uses the latest Java and Web 2.0 technologies.

Web portals often function as a point of access to information on the World Wide Web. Web portals, such as Yahoo!, present information from diverse sources in a unified way. Aside from the search engine standard, web portals offer other services such as e–mail, news, stock prices, infotainment, and various other features. Portals provide a means for enterprises to supply a consistent look and feel with access control and procedures for multiple applications that otherwise would have been separate entities altogether.

So, how do developers bring existing applications, as well as integrate content management systems and search engines, into a portal? And how do developers get started with the Liferay Portal engine? In Practical Liferay: Java–based Portal Applications Development, Dr. Sarang answers these questions and more.

This book is for those who want to learn how to use Liferay to develop vertical or company–specific web portals and beyond. The book will serve as a practical guide to learning Liferay and developing real–world web portals.

• Become an expert of the Liferay Portal engine.
• Create dynamic web portals.
• Use template–based design for easy fit and form.
• Design and integrate discussion forums, chats, and IM.
• Build blogs, wikis, RSS feeds, and more.
• Use Liferay for developing Java–based content management software.
• Deploy and manage portal administration.

This book is for web and portal developers who use Java to build Web 2.0 portals for their company, enterprise, or even personal use. The book does not require any programming background and will be very useful for web developers in learning practical portal development.