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Success Secrets of the Online Marketing Superstars

Author: Mitch Meyerson
List price: $22.95
Amazon price: $6.62   Book details at Amazon.com
Average rating: 4.5 / 32 (32 reviews)
Publisher: Kaplan Business ( 1 July 2005)

"I highly recommend this book! It is a must-read for any business wanting to learn from the very best marketers in the world how to succeed online" - Jack Canfield, Author of Success Principles and Chicken Soup For The Soul

"The Definitive Online Marketing Book! Every chapter is a treasury of high-impact strategies and tactics from the very best marketers on the Internet." - Jay Conrad Levinson, Author of Guerrilla Marketing, the best-selling marketing series in history

"Internet marketing offers a whole new world of sales opportunities that have never before existed. This book shows you how to maximize your sales and profitability in this exciting medium." - Brian Tracy, Author of The Psychology of Selling

"You'll be surprised at the dozens of battle-tested strategies Mitch has extracted from the world's top online marketing superstars. ... Any one of these principles you'll learn can instantly put hundreds, even thousands of new found profits into your bank account!" - Alex Mandossian, Web Traffic Conversion Strategist and Master Copywriter

"Mitch Meyerson's Online Superstars is a coaching session with the Who's Who of Internet Marketing. All of the people interviewed have jumped the hurdles and set new records. Choose your guru, and you will find enough here to market your business, product, or service on the Internet. Complete with links and audio files to explore as much as you like in any direction, Online Superstars sets a new standard for online coaching. Rub shoulders with the best, and the best is sure to rub off!" - William Reed, Master Marketing Trainer

The Business of iPhone App Development: Making and Marketing Apps that Succeed

Authors: Dave Wooldridge, Michael Schneider
List price: $29.99
Amazon price: $18.39   Book details at Amazon.com
Average rating: 5.0 / 5 (5 reviews)
Publisher: Apress (17 March 2010)

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you'll learn
  • Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.
  • Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
  • Protect your business and intellectual property and avoid potential legal hassles.
  • Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
  • Build synergy with in-app cross-promotion and social networking.
  • Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
  • Successfully navigate the App Store submission process.
  • Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.
Who this books is for

This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/

Internet Riches: The Simple Money-making Secrets of Online Millionaires

Author: Scott Fox
List price: $22.00
Amazon price: $5.00   Book details at Amazon.com
Average rating: 4.5 / 112 (112 reviews)
Publisher: AMACOM (20 June 2006)

Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book

Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services

Author: Jonathan Street
List price: $24.95
Amazon price: $12.47   Book details at Amazon.com
Average rating: 4.0 / 6 (6 reviews)
Publisher: Atlantic Publishing Company (FL) (19 September 2008)

If you've been looking for a home-based business, you have undoubtedly come upon business opportunities that are referred to as Network Marketing programs. Also known as Multi-Level Marketing or MLM, Network Marketing is just a way for businesses to distribute their products. Rather than using the usual distribution method that moves from manufacturer to a wholesaler or distributor to retailer and finally to the consumer, Network Marketing companies use independent contractor sales people to sell the products directly. If you are looking to be financially independent, own your own business, have more spare time, work from the comfort of your home, then MLM may be for you to be successful. In the past MLM required a lot of face-to-face meetings and sales presentations which are difficult to produce. The Internet, combined with Network Marketing, has created countless opportunities for individuals to develop their own business, working from home. The real ways to make a great deal of money in MLM is by recruiting a team of other independent marketers below you, and thus earn a percentage of their combined sales. This new groundbreaking book will show you how to build a successful business with MLM by harvesting the power of the Internet. In this easy-to-read and comprehensive new book, you will learn what MLM is, how to get people talking about your product or service, how to get your customers to be your sales force, recruiting, goal setting and managing time, getting customers to come to you, getting your MLM message out quickly, creating awareness, working with bloggers and online activists, marketing, dealing with negative customer experience, automating MLM writing online press releases, creating a blog, creating a customer references and referral programs, starting a fan club/loyalist community, and setting up discussion forums and boards. You will learn to use affiliate marketing, flogs, viral marketing, evangelism, buzz marketing, online MLM methods, reputation management. In addition, we went the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful MLM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about MLM in addition to hundreds of hints, tricks, and secrets on how to put MLM marketing techniques in place and start earning enormous profits, then this book is for you.

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

Author: Catherine Seda
List price: $29.99
Amazon price: $9.34   Book details at Amazon.com
Average rating: 5.0 / 20 (20 reviews)
Publisher: New Riders Press (19 February 2007)

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.
Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.
This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.
This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing)

Authors: Susan Sweeney CA, Andy MacLellan, Ed Dorey
List price: $29.95
Amazon price: $15.00   Book details at Amazon.com
Average rating: 3.5 / 3 (3 reviews)
Publisher: Maximum Press ( 1 March 2006)

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

Author: Frank J. Rumbauskas Jr.
List price: $19.95
Amazon price: $8.39   Book details at Amazon.com
Average rating: 4.0 / 17 (17 reviews)
Publisher: Wiley (26 October 2009)

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

  • A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
  • Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
  • A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
  • How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition

Author: Robert G. Allen
List price: $24.95
Amazon price: $10.94   Book details at Amazon.com
Average rating: 3.5 / 32 (32 reviews)
Publisher: Wiley ( 7 April 2006)

Praise for the first edition of Multiple Streams of Internet Income

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day."
—Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die

"Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money."
—Bob Proctor, author of the bestseller You Were Born Rich

"The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons."
—Jay Conrad Levinson, author of the Guerrilla Marketing series

"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!"
—Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks!

"Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book, it's a complete and hands-on course in advanced commerce. Congratulations."
—Dan Poynter, author of The Self-Publishing Manual

Creating a Winning E-Business

Authors: H. Albert Napier, Ollie N. Rivers, Stuart Wagner
List price: $84.95
Amazon price: $40.00   Book details at Amazon.com
Average rating: 4.0 / 5 (5 reviews)
Publisher: Course Technology (22 December 2005)

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com?s Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)

Author: Harold Davis
List price: $34.99
Amazon price: $18.55   Book details at Amazon.com
Average rating: 4.0 / 1 (1 reviews)
Publisher: O'Reilly Media (24 November 2009)

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance