Blog books

For educators of all disciplines, this third edition of a bestseller provides K–12 examples of how Web tools such as blogs, wikis, Facebook, and Twitter allow students to learn more, create more, and communicate better.

Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog?s success so that you can use your blog to generate income indirectly.

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

• Personal Blogs
• Business Blogs
• Blogs for Podcasting
• Video Blogs
• Portfolio Blogs for Artists
• Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

• Setting up your blog the right way–in just minutes!
• Writing blog entries people want to read
• Handling comments–even nasty ones!
• Creating a conversation and building a community
• Publicizing your blog
• Choosing the right free or low-cost blogging tools
• Avoiding beginner mistakes
• Earning cash from your blog!

You won’t believe how easy it is to create your own blog… or how much fun!

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The blogging bestseller, now fully updated to reflect the latest tools and techniques

Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!

Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.

• Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success
• Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPress
• Walks you through the latest search engine optimization techniques for increasing your blog's visibility
• Reviews the newest plug-ins and gadgets that will allow you to extend your blog

If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.

Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.

Having your own blog isn't just for the nerdy anymore. Today, it seems everyone—from multinational corporations to a neighbor up the street—has a blog. They all have one, in part, because the folks at WordPress make it easy to get one. but to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you set it up. In this book by blogger extraordinaire Scott McNulty, you learn how to:

• Install and get your WordPress blog running.
• Set up your site to ensure it can easily grow with you and your readers.
• Be the master of user accounts.
• Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
• Make the most of images.
• Work with pages, templates, and links and—of course—publish your posts.
• Deal with comments—if you even want readers commenting at all.
• Find a theme—or build one yourself.
• Maintain your site and fix common problems.
  

Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts. Sample ideas include:

• Writing a serial novel
• Conducting unnecessary experiments
• Creating your autobiography
• Public eavesdropping
• And much, much more

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.