Blog books

For educators of all disciplines, this third edition of a bestseller provides K–12 examples of how Web tools such as blogs, wikis, Facebook, and Twitter allow students to learn more, create more, and communicate better.

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

• Personal Blogs
• Business Blogs
• Blogs for Podcasting
• Video Blogs
• Portfolio Blogs for Artists
• Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

• Setting up your blog the right way–in just minutes!
• Writing blog entries people want to read
• Handling comments–even nasty ones!
• Creating a conversation and building a community
• Publicizing your blog
• Choosing the right free or low-cost blogging tools
• Avoiding beginner mistakes
• Earning cash from your blog!

You won’t believe how easy it is to create your own blog… or how much fun!

Joss Whedon’s Emmy award-winning musical tragicomedy tells the story of Billy, aka Dr Horrible, a budding supervillain who wants to beat superhero Captain Hammer and take over the world... and pluck up the courage to speak to his laundromat crush Penny. With exclusive new material from Joss and the production team, new photos, sheet music and more, this official book is a must for fans!

How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book.

Inside you’ll find:

• Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post
• Steps for writing a book easily from scratch using blog posts
• Advice on how to write blog posts
• Tips on gaining visibility and promoting your work both online and off
• Tools for driving traffic to your blog
• Information on how to monetize an existing blog into a book or other types of products
• Profiles with authors who received blog-to-book deals

Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author’s platform. It’s a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

Social media has changed everything about the way we communicate, yet sometimes it can all feel so overwhelming. Where do you start? Maybe you want to blog, but where do you begin? What do you say? How do you get anyone to care about what you have to say? "Are You There, Blog? It's Me, Writer" is a compilation of social media expert Kristen Lamb's best social media blogs and lessons, and some additional material only found here. This book is designed to be a laugh-out-loud journey to the heart of social media. Many of us know we need a social media platform, but what exactly does that mean? Most of us would rather have brain surgery with a KFC spork than learn about computers and social marketing. Fortunately, "Are You There, Blog? It's Me, Writer" is not your average social marketing book. This book will strip away all those fears and teach you how to make the most of Twitter, Facebook, and blogging and give you all you need to build a worldwide platform based on relationship and community. Kristen will show you how to manage time, be more productive, and maximize the top social media tools. The best part is you'll be having so much fun, you will forget you're supposed to be learning. "It's a new world out there for authors--a new paradigm of marketing, communication, and interaction--called social media. It's the new digital Wild West. And while we're all trying to reinvent the wheel, Kristen Lamb's informative and illuminating book, ARE YOU THERE, BLOG? IT'S ME, WRITER is a brilliant roadmap through this new frontier. It literally changed my view of social media, my role in it, and my responsibility to my readers. If you're an aspiring or established author, this is a must-read for all." --James Rollins, New York Times bestselling author of The Doomsday Key Nationally Best-Selling Author James Scott Bell Are You There, Blog? It's Me, Writer is packed with practical, humorous advice on how to do -- and just as important, how NOT to do -- social media. Writers of every stripe will benefit from this timely and fun to read resource.

Manifestos and immodest proposals from China's most famous artist and activist, culled from his popular blog, shut down by Chinese authorities in 2009.

Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

In August 2003, the world gained access to a remarkable new voice: a blog written by a 25-year-old Iraqi woman living in Baghdad, whose identity remained concealed for her own protection. Calling herself Riverbend, she offered searing eyewitness accounts of the everyday realities on the ground, punctuated by astute analysis on the politics behind these events.

In a voice in turn eloquent, angry, reflective and darkly comic, Riverbend recounts stories of life in an occupied city—of neighbors whose homes are raided by US troops, whose relatives disappear into prisons and whose children are kidnapped by money-hungry militias. At times, the tragic blends into the absurd, as she tells of her family jumping out of bed to wash clothes and send e-mails in the middle of the night when the electricity is briefly restored, or of their quest to bury an elderly aunt when the mosques are all overbooked for wakes and the cemeteries are all full. The only Iraqi blogger writing from a woman’s perspective, she also describes a once-secular city where women are now afraid to leave their homes without head covering and a male escort.

Interspersed with these vivid snapshots from daily life are Riverbend’s analyses of everything from the elusive workings of the Iraqi Governing Council to the torture in Abu Ghraib, from the coverage provided by American media and by Al-Jazeera to Bush’s State of the Union speech. Here again, she focuses especially on the fate of women, whose rights and freedoms have fallen victim to rising fundamentalisms in a chaotic postwar society.

With thousands of loyal readers worldwide, the Riverbend blog is widely recognized around the world as a crucial source of information not available through the mainstream media. The book version of this blog will have “value-added” features: an introduction and timeline of events by veteran journalist James Ridgeway, excerpts from Riverbend’s links and an epilogue by Riverbend herself.

From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online—just better.

To work or not to work—it’s the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted “middle ground,” creating successful careers from home via the Internet. They’ve literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top—and in this eye-opening book they show other moms how to find success through these seven basic steps:

1. Find your passion.
2. Hang a digital “shingle” and start typing.
3. Find your tribe.
4. Make opportunity knock and learn how to answer that door.
5. Manage the Benjamins.
6. Don’t forget the children!
7. Live happily ever after by living your values.