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Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

Author: Robert W. Bly
List price: $19.99
Amazon price: $2.59   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Thomas Nelson (16 January 2007)

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

Learning on the Blog: Collected Posts for Educators and Parents

Author: Will Richardson
List price: $28.95
Amazon price: $25.06   Book details at Amazon.com
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Publisher: Corwin Press (17 August 2011)

Best-selling author Will Richardson's collection of blog posts on today’s key education topics that describe how to reform schools to prepare students for 21st-century careers.

Blogs. Wikipedia. Second Life. and Beyond (Digital Formations)

Author: Axel Bruns
List price: $34.95
Amazon price: $21.79   Book details at Amazon.com
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Publisher: Peter Lang Publishing ( 6 February 2008)

We—the users turned creators and distributors of content—are TIME’s Person of theYear 2006, and AdAge’s Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what’s really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what’s emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

Building on an analysis of key sites including Wikipedia, Flickr, YouTube, and Second Life, it explores the intellectual, technological, and social implications of produsage, as well as the legal and economic models employed by produsage projects. In doing so, the book highlights the implications of produsage for our culture, democracy, and society.

Buzz Marketing with Blogs For Dummies (For Dummies (Computers))

Author: Susannah Gardner
List price: $24.99
Amazon price: $0.01   Book details at Amazon.com
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Publisher: For Dummies ( 8 April 2005)

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (How to Make . . .)

Author: Duane Forrester
List price: $21.95
Amazon price: $8.78   Book details at Amazon.com
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Publisher: McGraw-Hill (17 December 2007)

Blogging for Dollars!

Whether you re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They ll walk you through every step of the blogging process, and they ll even share their most profitable tricks of the trade.

  • Generate income using various types of ads
  • Tap into the power of other blogs
  • Maximize searches for more hits and more money

Every blogger and website owner needs to read this book. Bill Hartzer, billhartzer.com

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Author: Ann Handley
List price: $19.95
Amazon price: $13.57   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Wiley (22 May 2012)

Howcan you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

The revised and updated paperback will include:

  • The illustrations that are used in the authors' presentations to align the book more closely with their respective platforms
  • A chapter on mobile focusing on both phones and tablets in addition to location based content
  • A basic primer on "finding your story," the number one follow-up questions that the authors receive from readers

EyeLeash: A Blog Novel

Author: Jess C Scott
List price: $12.99
Amazon price: $12.99   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: jessINK ( 3 February 2011)

Jade Ashton is a sassy virgin. In her private blog, she vents about "fitting in" a world where superficiality reigns supreme.
Suddenly all logic flies out the window when she meets Novan: the former geek, who's morphed into a delicious songwriter-musician. They decide to be "friends-with-benefits." But it's Novan, with his poems and riddling passages on his own blog--which *isn't private*--that backs out.
EyeLeash captures self-discovery in the 2000s, and showcases the colorful, intricate drama in two youths' relentless search for themselves--and what's really in their hearts.
GENRE: New Media / Popular Culture / Teenage Memoir / Coming of Age / Dating & Sex
More Info @ jessink.com/eyeleash.htm

A Teen's Guide to Creating Web Pages and Blogs

Author: Benjamin Selfridge
List price: $16.95
Amazon price: $3.45   Book details at Amazon.com
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Publisher: Prufrock Press ( 1 December 2008)

Whether using a social networking site like MySpace or Facebook or building a Web page from scratch, millions of teens are actively creating a vibrant part of the Internet. This is the definitive teen's guide to publishing exciting web pages and blogs on the Web.
This easy-to-follow guide shows teenagers how to:

  • Create great MySpace and Facebook pages
  • Build their own unique, personalized Web site
  • Share the latest news with exciting blogging ideas
  • Protect themselves online with cyber-safety tips
Written by a teenager for other teens, this book leads readers step-by-step through the basics of web and blog design. In this book, teens learn to go beyond clicking through web sites to learning winning strategies for web design and great ideas for writing blogs that attract attention and readership.

WordPress Complete: A comprehensive, step-by-step guide on how to set up, customize, and market your blog using WordPress

Author: Hasin Hayder
List price: $39.99
Amazon price: $9.91   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Packt Publishing (17 November 2006)

WordPress is a simple and powerful way to start blogging. If you're not an IT expert but want to use a state-of-the-art blogging system to give your blog the best chance of success, while giving you the time to focus on content and your readers, WordPress is the right system for you, and this book is the right place to start. It will give you a rapid and straightforward introduction to the rich and powerful features of WordPress and get you up and running with a state-of-the-art blog as quickly and painlessly as possible. This book is a beginner's guide to WordPress, for people who are new to blogging and want to create their own blogs in a simple and straightforward manner. It does not require any detailed knowledge of programming or web development, and any IT-confident user will be able to use the book to produce an impressive blog.

Geoffrey Chaucer Hath a Blog: Medieval Studies and New Media (New Middle Ages)

Author: Brantley L. Bryant
List price:
Amazon price: $79.64   Book details at Amazon.com
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Publisher: Palgrave Macmillan (15 May 2010)

Medieval Studies and New Media presents all of the most memorable posts of the medievalist internet phenomenon "Geoffrey Chaucer Hath a Blog," newly revised and updated, along with essays on the genesis of the blog itself, the role of internet blogs in medieval scholarship, and the unique pleasures of studying a time period full of plagues, schisms, and assizes. “Le Vostre GC” and medievalists Bonnie Wheeler, Jeffrey Jerome Cohen, and Robert W. Hanning draw new conclusions about the ways medieval studies are perceived, the connection between the past and the present, and the historical roots of popular culture.