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Buzz Marketing with Blogs For Dummies (For Dummies (Computers))

Author: Susannah Gardner
List price: $24.99
Amazon price: $0.01   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: For Dummies ( 8 April 2005)

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

EyeLeash: A Blog Novel

Author: Jess C Scott
List price: $12.99
Amazon price: $12.99   Book details at Amazon.com
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Publisher: jessINK ( 3 February 2011)

Jade Ashton is a sassy virgin. In her private blog, she vents about "fitting in" a world where superficiality reigns supreme.
Suddenly all logic flies out the window when she meets Novan: the former geek, who's morphed into a delicious songwriter-musician. They decide to be "friends-with-benefits." But it's Novan, with his poems and riddling passages on his own blog--which *isn't private*--that backs out.
EyeLeash captures self-discovery in the 2000s, and showcases the colorful, intricate drama in two youths' relentless search for themselves--and what's really in their hearts.
GENRE: New Media / Popular Culture / Teenage Memoir / Coming of Age / Dating & Sex
More Info @ jessink.com/eyeleash.htm

Geoffrey Chaucer Hath a Blog: Medieval Studies and New Media (New Middle Ages)

Author: Brantley L. Bryant
List price:
Amazon price: $79.59   Book details at Amazon.com
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Publisher: Palgrave Macmillan (15 May 2010)

Medieval Studies and New Media presents all of the most memorable posts of the medievalist internet phenomenon "Geoffrey Chaucer Hath a Blog," newly revised and updated, along with essays on the genesis of the blog itself, the role of internet blogs in medieval scholarship, and the unique pleasures of studying a time period full of plagues, schisms, and assizes. “Le Vostre GC” and medievalists Bonnie Wheeler, Jeffrey Jerome Cohen, and Robert W. Hanning draw new conclusions about the ways medieval studies are perceived, the connection between the past and the present, and the historical roots of popular culture.

A Teen's Guide to Creating Web Pages and Blogs

Author: Benjamin Selfridge
List price: $16.95
Amazon price: $3.45   Book details at Amazon.com
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Publisher: Prufrock Press ( 1 December 2008)

Whether using a social networking site like MySpace or Facebook or building a Web page from scratch, millions of teens are actively creating a vibrant part of the Internet. This is the definitive teen's guide to publishing exciting web pages and blogs on the Web.
This easy-to-follow guide shows teenagers how to:

  • Create great MySpace and Facebook pages
  • Build their own unique, personalized Web site
  • Share the latest news with exciting blogging ideas
  • Protect themselves online with cyber-safety tips
Written by a teenager for other teens, this book leads readers step-by-step through the basics of web and blog design. In this book, teens learn to go beyond clicking through web sites to learning winning strategies for web design and great ideas for writing blogs that attract attention and readership.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Author: Ann Handley
List price: $19.95
Amazon price: $13.57   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Wiley (22 May 2012)

Howcan you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

The revised and updated paperback will include:

  • The illustrations that are used in the authors' presentations to align the book more closely with their respective platforms
  • A chapter on mobile focusing on both phones and tablets in addition to location based content
  • A basic primer on "finding your story," the number one follow-up questions that the authors receive from readers

Something to Blog About

Author: Shana Norris
List price: $16.95
Amazon price: $6.78   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Amulet Books ( 1 February 2008)

Boys, bullies, and blogs come together in a book that brings the popular online diary format to print.
For fans of Lauren Myracle’s ttyl, ttfn, and l8r, g8r, this fun, fast-paced book introduces an unforgettable and relatable heroine and features chapter openers designed to look like the pages of an online blog. An innovative debut, Something to Blog About is filled with the memorable missteps and heartfelt emotions of growing up.
Libby Fawcett decides to start a secret blog so that she can have an outlet to vent her feelings and frustrations. When Seth Jacobs (her crush since eighth grade) witnesses her tragic (and comic) run-in with a Bunsen burner in chemistry class, or when she finds out that her mother is dating the father of her arch-nemesis, Angel Rodriguez, she’s able to keep a level head and make it through school each day with each blog posting. But when her entries get posted all over for the whole world to see, will Libby be able to walk the halls—or face Seth—ever again?
Debut author Shana Norris will win over a whole new generation of teens as she hilariously chronicles the pitfalls and triumphs of the life of a high school girl.

Ultimate Blogs: Masterworks from the Wild Web (Vintage Original)

Author: Sarah Boxer
List price: $14.95
Amazon price: $0.99   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Vintage (12 February 2008)

“What are you working on?”
“An anthology of blogs.”
“I didn’t know you had a blog.”
“I don’t. It’s an anthology of other people’s blogs.”
“How do you find good blogs?”
“I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.”
“Is a good blog hard to find?”
“Yes. Very.”
A Book of Blogs? WTF!!
Sarah Boxer, a former New York Times reporter and critic, travels through the blogosphere (more than 80 million blogs — and counting) and finds some masterpieces along the way. Among the bloggers in the anthology are:
two fashion critics mocking the inexplicable “fugliness” of celebrities
a Marine Corps lieutenant stationed in Fallujah in 2006
a 19-year old student in Singapore cheerfully pining for her ex
an illustrator’s tiny saga of a rodent and his ball of crap
Odysseus’s sidekick telling his side of the Iliad and Odyssey
Revealing and deceptive, grand and niggling, worldly and parochial, these blogs comprise a snapshot of life on the wild, wild Web.

The Vampire Blog

Author: Pete Johnson
List price: $8.99
Amazon price: $2.99   Book details at Amazon.com
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Publisher: Transworld Publishers ( 1 August 2011)

Marcus doesn’t want to turn into a half-vampire—but he is even more horrified at receiving his first blood craving at school in this hilarious tale of a not-so-normal teen

Marcus was convinced that vampires don't exist—he was very wrong. On the night of his 13th birthday, he is faced with a bombshell when his parents tell him that he is actually half-vampire and is about to go through his vampire changeover period. As Marcus secretly blogs about the horrors of his new fangs, bad breath, and cravings for blood, he is unaware that his life is in serious danger.

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

Author: John-Paul Micek
List price: $18.95
Amazon price: $7.99   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Morgan James Publishing ( 1 August 2006)

Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign "Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!

Grace Notes (Faithgirlz! / Blog On!)

Author: Dandi Daley Mackall
List price: $6.99
Amazon price: $2.99   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Zonderkidz (22 July 2006)

Gracie prefers blogging anonymously about her high school classmates to befriending them---and she likes being an outsider just fine, thanks. But when a new student discovers Gracie's identity, she's forced to make a decision. Will she choose belonging---and a wonderful new friend---or will she keep her distance?