Blog books

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

• Introduce the people behind your business
• Discuss relevant issues
• Provide a clearinghouse for information and expertise
• Show your business as a good corporate citizen
• Support an exchange of ideas
• Get honest feedback from your customers
• Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

• Set up and maintain a blog, write in blogging style, and observe blogging etiquette
• Define your audience and target your blog to reach them
• Involve your customers, earn their trust, educate the public, and build community
• Avoid possible legal pitfalls while keeping your blog interesting
• Encourage contributions and links to your blog
• Use images and design an eye-catching format
• Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Whether you’re promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.

You’ll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you’ll be working with real WordPress files: The book’s website provides pre-fab WordPress themes to download and work with as you follow along with the text.

• Gain immediate experience with WordPress 3.0, the June 2010 release of the software
• Get your site up and running by setting up a MySQL database and creating configuration files
• Work with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spam
• Explore how to extend Wordpress with plugins and templates
• Convert custom designs (in HTML and CSS) into functional themes and use them in WordPress

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Blogging has moved rapidly from being a craze to become a core feature of the Internet—from individuals sharing their thoughts with the world via online diaries, through fans talking about their favorite sports teams or music, right up to serious business minds discussing industry futures.

And that includes you, right? If you haven’t got a blog already, you want to start one, and want to find out how. If you have already got one, you want to know how to customize it, and make it look cooler than everybody elses. In either case, this is the ideal book for you.

In this book, a team of renowned web designers take you through the ins and outs of putting together great blogs. They waste no time harking on about the philosophy of blogs, or the community behind them. Instead, they get straight to the practical details, showing how to set up a basic blog in some of the world's most popular blogging engines Movable Type, ExpressionEngine, WordPress, and Textpattern. With your blog set up, they then show you how to build great looking, usable layouts for your blog. The last chapter even shows you how to build your very own PHP/MySQL-based blog engine!

With this book in hand, you’ll have found your way to blog heaven in no time!

" Trillions of e-mails travel each year through corporate networks—and they're not all work-related. But for organizations wishing to protect themselves from liability, e-mail is no longer the only danger—they now have to contend with blogs, social networking sites, and other new technologies. Packed with electronic rules, step-by-step guidelines, sample policies, and e-disaster stories, this revised edition of The e-Policy Handbook helps readers: implement strategic electronic rules • prevent security breaches and data theft • safeguard confidential company and customer information • manage new and emerging technologies • write and implement effective policies • train employees Updated to cover new technologies, including instant messaging, social networking, text messaging, video sites, and more, this is a comprehensive resource for developing clear, complete e-policies. "

If you're reading this you're probably already a blogger, and almost certainly write about a topic you love. If this is your case, why not make money doing something you like? Learn step by step the secrets to making money with your blog and turn your passion for blogging into a new source of income.

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It's time to take your blog to the next level and get more hits, more fans, more friends, and more customers.

• Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine
• Customize your blog's design by editing templates and style sheets
• Share your blog headlines and story feeds via RSS and Atom
• Add photos, video, and audio--including podcasts--to your blog
• Drive traffic to your site with tagging, social bookmarking, and ranking services
• Collaborate with users through wikis
• Promote visitor participation using forums, community blogs, and newsletters
• Make money through your blog with Google AdSense, Amazon, and other affiliate programs
• Track, optimize, maintain, and back up your blog

Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign "Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!

Freedom of speech is alive and well in the blogosphere, but at what price? One Nation Under Blog explores the enormous significance and potential impact of Web logs on every aspect of our lives. From our children's comments on MySpace, to an employee's discussion of internal corporate issues, to fabricated statements about a presidential candidate--blogs can change lives forever with the click of a mouse. Imagine how history might have been altered if blogging had been available and used to target presidents like George Washington, John F. Kennedy and Lyndon Johnson. Wallace shares his first-hand experience with the impact of blogs while Mayor of Sugar Land, Texas, Homeland Security Advisory Council appointee and contributor to a nationally recognized Internet safety program. One Nation Under Blog introduces an intense discussion on how blogs affect our sense of security and the need for a code of conduct among bloggers for future generations.

This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs – owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs – owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines – blogs that provide content on particular topics, funded by ads. Campaign Blogs – not-for-profit blogs run by charities or "causes", designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics.

Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you’ll learn how to:

• Set up your account and work with blog-specific settings.
• Customize your blog to fit your personal or business needs.
• Manage your site with TypePad’s Dashboard.
• Monitor and make sense of traffic.
• Work with pages and—of course—publish your posts.
• Deal with comments, manage trackbacks, and handle comment spam.
• Find a stock theme—or customize one yourself.
• Work with images and photos.