Design books

Expert guidance on selling graphic design, in print and online

* New edition of a classic
* Up-to-the-minute advice on selling to Internet clients
* Get top clients and keep them

Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.

Mobile Web Design, a book by industry expert Cameron Moll, provides a web standards approach for delivering content beyond the desktop. Much has been written about mobile devices. Plenty has been written about developing websites for the so-called "standards era" of the web. However, little has been written about the two colliding. This resource aims to fill that void. If you're in a position to develop for, manage, or give advice regarding your organizations foray into a web strategy for mobile devices, then this book is for you. Discover how to deliver web content to mobile devices (nearly 3 billion worldwide). Includes statistics, code samples, and more than 40 screens from actual devices. "Very good and clearly written. Certainly another great reference to help people find their way in the world of the Mobile Web." -Jo Rabin, dotMobi Director & W3C Co-Chair

Updated and revised to reflect changes to cascading style sheets (CSS) development procedures since the first edition was published, Professional CSS: Cascading Style Sheets for Web Design, 2nd Edition offers a hands-on look at designing standards-based, large-scale, professional-level CSS web sites. Understand designers’ processes from start to finish and gain insight into how designers overcome a site’s unique set of challenges and obstacles. Become comfortable with solving common problems, learn the best practices for using XHMTL with CSS, orchestrate a new look for a blog, tackle browser-compatibility issues and develop functional navigational structures.

The follow-up to our popular title Web Design: Best Studios, this new installments brings you more examples of the web's most outstanding design work. Working online means working from every place you can imagine. The coolest design studios from over 28 countries are profiled herein, complete with examples of recent work, contact information, list of awards, and client list. If you are a web designer, marketing manager or your work has anything to do with the web, this book is a must-have reference for your daily work.

Following up on the success of "Web Design: Portfolios", this volume features the internet's best examples of artists, design studios, photographers, designers, and corporations that use Flash to showcase their creations. What once existed only in printed form - brochures, leaflets, catalogs, and other promotional material - is increasingly being featured online via dynamic, animated Flash-powered sites. "Flashfolios" contains a selection of such websites developed exclusively using Flash, demonstrating the sophistication and range of interactive web design today.

Get on the fast track to creating your own Web site
Want to create a compelling Web site for a home business, family, or fun? Whether you're a student, aspiring designer, or entrepreneur, you can -- with Dreamweaver(r) and this easy-to-follow guide. Gain solid skills as you go from station to station in a series of clear-cut tutorials that cover site planning, registering a domain, formatting, and more. The last stop? Put your new site online and go live! Start your journey today on The L Line.
* Define your goals and create a site plan
* Learn the best ways to combine HTML and Cascading Style Sheets
* Use layers, create forms, and make the site interactive
* Master Web standards and the latest search engine optimization techniques
All aboard for valuable online extras
Visit The L Line Web site at www.wiley.com/go/thelline for valuable online supplementary materials:
* Test bank with challenging review questions
* PowerPoint slides with chapter outlines
* Images and Web page files from the book
* Practice exam answers
* A CSS reference guide
Along The L Line
* Complete tutorial coverage with step-by-step instruction
* Ample illustrations and examples
* Real-world case studies, applications, and hints for avoiding pitfalls
* Practice exams that let you evaluate your progress

Laying the foundation for a solid understanding of Web design, this book weaves together industry best practices and standards-based design techniques. It is built on practical examples and short exercises crafted to help readers learn quickly and retain information. Starting with the basics this book teaches:

• Internet fundamentals
• Planning, content strategy, and information architecture
• HTML and CSS
• Accessibility

Created by the education luminaries that brought you the revolutionary InterACT curriculum (http://interact.webstandards.org) and the Opera Web Standards Curriculum (http://opera.com/wsc), and the experts that power The Web Standards Project, this book is the definitive guide to learning the basics of web design. Its emphasis on practical and proven techniques make it the go-to guide that every aspiring web professional needs to succeed in their career.
25% of all author proceeds from this book will be donated to The Open Web Education Alliance (http://www.w3.org/2005/Incubator/owea/) to help advance web education around the world.

Students now have the ultimate Web design survey book! Flash, Photoshop, and Fireworks are explored to give students the edge in building dynamic Websites. This book is all you need!

"Create Killer Websites Using the Power of Modern JavaScript"

DHTML Utopia is an easy-to-follow, step-by-step tutorial that will show you how to make your websites more slick, dynamic, and usable.

Add dynamic interactivity to your website with DHTML by combining the power of JavaScript, Cascading Style Sheets(CSS), and the Document Object Model (DOM) to achieve bulletproof, accessible, standards-compliant, and aesthetically pleasing results that work on all browsers.

• Build fancy DHTML effects that can be instantly reused in any project
• Learn to code accessible JavaScript that won't trouble older browsers
• Make search engine friendly, multi-level, drop-down navigation menus
• Create usable forms that auto-complete, just like "Google Suggest"
• Build dynamic web applications using remote scripting techniques/Ajax

In this book you'll learn how to:

• Create dynamic websites with design and usability in mind, as well as functionality
• Understand how PHP scripts work, giving you confidence to adapt them to your own needs
• Bring online forms to life, check required fields, and ensure user input is safe to process
• Upload files and automatically create thumbnails from larger images
• Manage website content with a searchable database

You want to make your websites more dynamic by adding a feedback form, creating a private area where members can upload images that are automatically resized, or perhaps storing all your content in a database. The problem is, you're not a programmer and the thought of writing code sends a chill up your spine. Or maybe you've dabbled a bit in PHP and MySQL, but you can't get past baby steps. If this describes you, then you've just found the right book. PHP and the MySQL database are deservedly the most popular combination for creating dynamic websites. They're free, easy to use, and provided by many web hosting companies in their standard packages. Unfortunately, most PHP books either expect you to be an expert already or force you to go through endless exercises of little practical value. In contrast, this book gives you real value right away through a series of practical examples that you can incorporate directly into your sites, optimizing performance and adding functionality such as file uploading, email feedback forms, image galleries, content management systems, and much more. Each solution is created with not only functionality in mind, but also visual design. But this book doesn't just provide a collection of ready-made scripts: each PHP Solution builds on what's gone before, teaching you the basics of PHP and database design quickly and painlessly. By the end of the book, you'll have the confidence to start writing your own scripts or—if you prefer to leave that task to othersto adapt existing scripts to your own requirements. Right from the start, you're shown how easy it is to protect your sites by adopting secure coding practices. The book has been written with an eye on forward and backward compatibilityrecommending the latest PHP 5 techniques, but providing alternative solutions for servers still running PHP 4.3. All database examples demonstrate how to use the original MySQL extension, MySQL Improved, or the PHP Data Objects (PDO) introduced in PHP 5.1, letting you choose the most suitable option for your setup. Summary of Contents:

• Chapter 1: What Is PHPAnd Why Should I Care?
• Chapter 2: Getting Ready to Work with PHP
• Chapter 3: How to Write PHP Scripts
• Chapter 4: Lightening Your Workload with Includes
• Chapter 5: Bringing Forms to Life
• Chapter 6: Uploading Files
• Chapter 7: Using PHP to Manage Files
• Chapter 8: Generating Thumbnail Images
• Chapter 9: Pages That Remember: Simple Login and Multipage Forms
• Chapter 10: Setting Up MySQL and phpMyAdmin
• Chapter 11: Getting Started with a Database
• Chapter 12: Creating a Dynamic Online Gallery
• Chapter 13: Managing Content
• Chapter 14: Solutions to Common PHP/MySQL Problems
• Chapter 15: Keeping Intruders at Bay