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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

Author: Richard Stokes
List price: $21.95
Amazon price: $11.41   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Entrepreneur Press (18 March 2014)

Millions compete for exposure on Google and Bing but 99% of them fail to get results.
As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Pay Per Click Search Engine Marketing For Dummies

Author: Peter Kent
List price: $26.99
Amazon price: $2.59   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: For Dummies ( 6 February 2006)

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network

Author: Jason McDonald Ph.D.
List price: $29.99
Amazon price: $8.84   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform (12 April 2017)

AdWords Workbook: Google AdWords Made Easy! *** 2017 Updated Edition of a BEST SELLING BOOK on AdWords *** Don't Lose Money - Make Money with AdWords!

  • AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY
  • Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
  • The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
  • Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
  • YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
  • Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
  • Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.
AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords

MORE than a book - a WORKBOOK. While other books on AdWords are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the ADWORDS WORKBOOK speaks in plain English and provides practical step-by-step instructions on how to optimize your Google AdWords advertising Campaigns, Groups, Ads, and Keywords. The book on AdWords 2017 is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area. It's PRACTICAL. It explains ADWORDS in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to AdWords online advertising in 2017 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. VIDEOS and WORKSHEETS help you turn knowledge into practical TODOS.

  • Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone at Tel. 800-298-4065!
  • Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos make the ADWORDS WORKBOOK worth $50 or even $75 dollars, easily.
  • Incredible worksheets, videos, and - yes, Virginia - free tools for AdWords make this book a 'must have' for your online advertising library.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses CAN-DO metaphors to explain to you the tips, tricks, gotchas, and secrets of Google AdWords.

Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2017. Plus they're OUTDATED. This is the most current up-to-date book on AdWords for the year of our Lord, 2017.

Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON'T Tell You)

Author: Kyle Sulerud
List price: $6.97
Amazon price: $6.14   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform (15 October 2016)

Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI.

If you’re interested in learning about AdWords – There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible… This is the most important book you’ll ever read!

Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles…

Just Pure, Real World Strategies – Without All The Fluff.

If you’re brand new to Google AdWords, Essential AdWords will get you started on the path to success – quickly and easily! If you’re already up-and-running, Essential AdWords will help you instantly start saving money you didn't realize you were losing. It will show you how to invest your money on the things that matter most.

What is covered in Essential AdWords: The Quick and Dirty Guide?

  • Network Settings: Spend your money where it matters most (and the little-known Google network that can make or break your campaigns).
  • Keywords: Know your customers better than they know themselves.
  • Negative Keywords: Save money you didn’t know you were wasting.
  • Conversion Optimization: Secret strategies for maximum profit.
  • Ads: Write the perfect ads and get noticed (by the right people).
  • Unknown tricks Google definitely won’t tell you.

When you sit down with a “typical” AdWords book, it’s clear to see the author is either holding his cards close to his chest, or seems to know very little about how to effectively use AdWords. Essential AdWords author, Kyle Sulerud, has held nothing back! He has fearlessly spilt-the-beans on the most effective ways of fine tuning your income streams using Google AdWords.

Essential AdWords: The Quick and Dirty Guide is not only useful – you’ll wonder how you went without it!

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Author: Bruce C Brown
List price: $9.95
Amazon price: $2.95   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Atlantic Publishing Group Inc. (12 January 2007)

Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today.
In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours.
By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology.
This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Author: Perry Marshall
List price: $24.95
Amazon price: $14.01   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Entrepreneur Press ( 1 October 2014)

Google AdWords processes nearly 6 billion searches every day--making it a powerful Pay Per Click advertising medium your business can't afford to ignore.
Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll discover how to:

  • Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
  • Implement online advertising bid strategies that keep you on budget
  • Triple your traffic with Google AdWords Display Network
  • Profit using local PPC advertising
  • Corner the second largest search engine with YouTube ads
  • Avoid costly mistakes made by most people in Pay Per Click advertising
  • Chisel your way into tough markets
  • Write killer internet advertising - and website copy that gets clicks
  • Determine what is and isn't working with Google's AdWords
  • Get Online Lead Generation that runs 24/7365
  • Know the principles that are essential to get Google AdWords Certification

Learning Google AdWords and Google Analytics

Author: Benjamin Mangold
List price: $28.99
Amazon price: $23.40   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Loves Data ( 8 September 2015)

Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google.
Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share.

Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing

Author: Shivani Karwal
List price: $9.99
Amazon price: $8.46   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform (25 November 2015)

Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing strategy into manageable chunks through 5 mini digital marketing books on: 1. Search Engine Optimization 2. Pay Per Click Marketing 3. Email Marketing 4. Content Marketing 5. Social Media Marketing So prepare to enter a new and successful phase of marketing your business! Some digital marketing essentials you'll find in this book: Section 1: Introduction to Digital Marketing Introduction and Setting Up Everything What is Online Marketing Characteristics of a Good Domain Name Examples of Different TLDs and Who Uses The Subdomain vs Subdirectory Choosing the Right TLD Do TLDs Affect Rankings Website Design: DIY or Hire Someone? Types of Site Design: Page Layouts Different Methods of Digital Marketing Helpful Sites and Wordpress Plugins Digital Marketing FAQs Section 2: Search Engine Optimization Introduction to SEO On-Page SEO Off-Page SEO Local SEO Steps Involved: On-Page SEO Site Structure How to Have a Good Site Structure How to Create a Sitemap How to Create a Robots.txt File Dealing With Not Found Pages and Redirects: 301s, 302s, 404s Conducting Keyword Research Optimizing Your Site Content Link Building Process 100+ Link Building Ideas Importance of Link Anchor Text Nofollow vs Dofollow What Makes a Good Link Outreach Email Do's and Don'ts Outreach Email Tips Link Earning Strategies Creating and Using Search Strings Using Different Modifiers to Create Search Strings Steps Involved: Local SEO Google My Business Page On-Site Optimization Citation Building Google + Reviews Local Links When Things Go Wrong: Penalties and Algorithmic Changes White Hat vs Black Hat SEO Past Algorithm Changes Avoiding Penalties How to Know You've Been Hit by a Penalty What to Do if You've Been Hit by a Penalty Disavow Process Reconsideration Process SEO Tools and Helpful Sites SEO FAQs Section 3: Pay Per Click Marketing Introduction to Pay Per Click Landing Pages Conversion Rate Optimization Steps Involved: PPC Deciding Ad Content, Goals, Landing Pages Keyword Research Steps for Ad Creation Quality Score Ad Campaign Upkeep Landing Pages Conversion Rate Optimization PPC Tools and Helpful Sites PPC FAQs Section 4: Email Marketing Introduction to Email Marketing Steps Involved: Email Marketing Email List Segmentation Metrics to Analyze Email Marketing Tools and Helpful Sites Email Marketing FAQs Section 5: Social Media Marketing Steps Involved: Social Media Marketing Facebook twitter LinkedIn Pinterest Google+ YouTube Advertising on Social Platforms What Time to Post Single vs Multiple Accounts Social Media Tips and Best Practices Social Media Marketing Tools and Helpful Sites Social Media Marketing FAQs Section 6: Content Marketing Steps Involved: Content Marketing Choosing Your Main Topic Choosing Your Content Delivery Methods Coming Up With Content Topics Creating a Content Marketing Plan and Schedule Creating Content Delivering Content Analyzing Results The Content Funnel Content Marketing Tools and Helpful Sites Content Marketing FAQs So if you’d like to learn all the above and improve your brand's digital presence by being able to learn to plan and implement a killer digital marketing strategy, then read this book today!

Google AdWords For Dummies

Author: Howie Jacobson
List price: $24.99
Amazon price: $14.41   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: For Dummies ( 6 December 2011)

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

AdWords Toolbook: 2017 Directory of Free Tools for PPC Advertising on Google AdWords, Bing, and Yahoo

Author: Jason McDonald
List price: $5.38
Amazon price: $5.05   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform ( 5 March 2017)

AdWords TOOLS: PPC Advertising Tools 2017 Edition - New, New, New - Free Tools for 2017 AdWords Success!

  • Tools for every aspect of AdWords, starting at Keywords proceeding through official and unofficial Google resources on AdWords, Tutorials, and Books.
  • Web links to each and every free tool.
  • A description of the tool plus a relevancy score.
  • Access to the online edition, including Jason’s dashboard of clickable tool links.
Why buy PAID TOOLS when you can use the many FREE TOOLS available on the Internet? You just have to know where to look. IMPORTANT ALERTS
  1. The AdWords Toolbook is available FREE in PDF format (not hard copy!) to folks who take any of Jason's classes (both online and in San Francisco), as well as subscribers to the JM INTERNET GROUP email lists.
  2. Buy this book ONLY if you want a hard copy, printed version of this important AdWords and PPC tools directory.

The AdWords Toolbook is a wonderful companion to all books on AdWords such as AdWords For Dummies, Perry Marshall and Mike Rhodes' Ultimate Guide to AdWords, Brad Geddes' Advanced Google AdWords, etc. Used by Jason McDonald in his online AdWords classes as well as classes at Stanford Continuing Studies and classes at San Francisco's Bay Area Video Coalition and AcademyX, the AdWords Toolbook is a MUST HAVE for anyone who wants to dominate Google, Bing, or Yahoo as an advertiser. Here's what you get:

Understand How the AdWords Toolbook Works

First and foremost, the AdWords Toolbook assumes a working knowledge of pay-per-click (PPC) advertising. This toolbook has many wonderful free tools, but the tools alone are useless without a knowledge of how the game is played! (If you need that knowledge, we recommend you check out my online courses a, or call 800-298-4065 to learn more about my AdWords one-on-one training and consulting services).

Second, this book emphasizes only free tools. Despite the fact that there are quite a few paid AdWords / PPC tools out there, none are any better than the free tools identified in this Toolbook. Indeed, in today’s tight economy, why pay when you can get them for free? Not to mention, why pay when the most important element, i.e. a knowledge of how AdWords is played to win, can’t be obtained from any tool?

Third, we have reviewed each tool in the Toolbook for relevance and ease of use. Almost without exception, the tools in the Toolbook require nothing more than a Web browser and active connection to the Internet. Easy is just as important as free. Generally speaking, if a tool requires registration or has only a "trial" period, it has been excluded.

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