PPC books

Techniques to triple search advertising traffic and boost profits

Expert internet marketer Richard Stokes gives you a peek inside the playbooks of the world's top search marketers and shows you how to up your Google game and get the visibility and the results you're after. Learn critical steps for properly planning and launching a pay-per-click advertising campaign as well as priceless techniques to help you drive significantly more traffic, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and more!

Covering Google, Yahoo!, and MSN Live Search, this powerful guide discloses:

• How to properly plan and launch PPC advertising campaigns
• How to find rare super-converter keywords which can drive 80% or more of online revenues
• The real factors which drive high click-through rates
• The best ads on the internet and how to write them
• How to find competitors' budgets, ad copy, and best keywords
• Simple website changes that can increase sales by 500% or more
• Managing bids without expensive bid management software

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Search advertising specialist Richard Stokes reveals why and provides solutions.

Lots of books have been written about how to manage pay per click campaigns. This is not one of them.

This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at Internet marketing without spending a fortune on Internet marketing experts.

From the Author: For over 20 years I operated an advertising agency. One day I put a client on Google Adwords, those small, three-line ads on search engines. You only pay when someone clicks to your website. Soon I realized that I was getting far better results for my clients than with a full arsenal of marketing tools. I never looked back.

While paying only for clicks sounds good, a click costs money. A click isn't a lead, it's just a visit to a website. I realized we needed a way to reduce clicks from less effective keywords and focus on those producing leads.

Then I discovered BlueRaptor, a technology that put advertisers on all major search engines. It also tracked actual leads! Phone calls, email requests, downloads-any action taken by prospects! Since real leads were tracked, we could see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return.

I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor's computerized management. Every one of my clients improved their results - most saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads.

This guide will help you enjoy all the benefits from this incredible shortcut to pay per click advertising.

The Millionaire’s Guide to eBook Publishing is a must have for any perspective eBook author. Unlike older publishing books which focus on traditional publishing avenues used in the 80’s and 90’s, this book explains how the power of the Internet can be harnessed to allow an author to self publish their own eBook. This book is the most up to date and informative resource about On Demand Publishing available today. Not only is this book available as the paperback book you see today, but it originally started out as an eBook. The author, Jason D. Farber, shares his extensive knowledge of eBook development, marketing, and advertising. Using these concepts, you will learn how to create your own money tree. In the past, prospective authors had to hope that their book would be picked up by a publisher and have their work put into print. Today, an informed author can take control of their publishing needs and publish their work themselves.

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costsConduct keyword researchDetermine the best starting bid prices for new keywordsManage bids without expensive bid management softwareLaunch a new campaignUnderstand the Google quality score algorithmStop throwing your marketing dollars away and learn how to dominate Google AdWords today!"A well researched, truthful, and up-to-date guide for pay-per-click marketers."Mike Mindel, CTO, Wordtracker.com

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the world s largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. That s millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business. This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book you will learn about the old methods of direct marketing and why, despite their lack of detail and time consumption, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche in which to market, and then sign up for AdWords and start posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign. The world s top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are the fundamental things every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to start working as a top paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.

If you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools.

If you are new or have played around with purchasing ad words, but never really understood enough to get the results you were hoping for - this is the book for you. Despite the high potential, it's a subject that can very quickly get complicated.

This book makes it clear how adwords work and how to set them up to your advantage, and miraculously, it does it all in a painless (okay, enjoyable) way.

If you've been wanting to take part in the biggest thing to hit advertising since the invention of the 30 second TV commercial, but didn't know how or where to start, buy this book and you'll be on your way.

This book is outstanding. You will find a massive topic, cut up into bite sized pieces and served up in business boosting scoops.

This book offers actionable ideas (no guessing what you're supposed to do), easy to digest material (great job teaching) and is easy to read (keeps you going)

Many books of this nature are dry and filled with lots of technical jargon. You will find this book like a ray of light... a breath of fresh air for non-tech people in a TECH world.

If you want a book that you will actually understand, that will get you excited about these topics and that you will actually implement, buy this book today.

You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as your manual, you'll be an expert at building and managing your SEO and PPC campaigns. We include 26 hands-on case studies. There are also interviews with top people in the industry, plus checklists and 47 bonus tips. The authors are co-founders of a Silicon Valley startup that is a Google Certified Agency.

Yellow Page advertising is not nearly as effective as it was a decade ago. Consumers are finding more interactive and quicker methods to find vendors and suppliers of goods and services. The Internet is where they are looking! Ryan Harper and Matt Lewis run their own successful Internet businesses and also offer their online expertise to their consulting clients. Delve into the world of Search Engine Optimization and Pay Per Click marketing, learn how to partner with the search engines and attract more customers, make more money and have much more fun doing it!

The Google search engine is used by millions of people trying to find information quickly.  This book explains how easy it is to get your advertisement listed on the first page of the search results so that your ad is seen by the most people.  It reveals the secrets of pay-per-click advertising and what sells online, and it gives tips on how to create a great campaign.  Written for the non-techie, it explains how to research, prepare, and run their own AdWords campaign, and it gives them the tools and confidence to be able to explain it to others.

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.