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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

Author: Richard Stokes
List price: $21.95
Amazon price: $10.27   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Entrepreneur Press (18 March 2014)

Millions compete for exposure on Google and Bing but 99% of them fail to get results.
As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Pay Per Click Search Engine Marketing For Dummies

Author: Peter Kent
List price: $26.99
Amazon price: $3.75   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: For Dummies ( 6 February 2006)

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Advanced Google AdWords

Author: Brad Geddes
List price: $39.99
Amazon price: $22.19   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Sybex (12 May 2014)

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.
The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates.
Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:

  • Discover how to craft winning ads
  • Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores
  • Explore the intricacies of the Display Network and remarketing
  • Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads
  • Utilize advanced bidding strategies
  • Understand how to best organize and manage an AdWords account
  • Learn how to successfully test everything from landing pages to ads
The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Author: Perry Marshall
List price: $24.95
Amazon price: $11.65   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Entrepreneur Press ( 1 October 2014)

Google AdWords processes nearly 6 billion searches every day--making it a powerful Pay Per Click advertising medium your business can't afford to ignore.
Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll discover how to:

  • Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
  • Implement online advertising bid strategies that keep you on budget
  • Triple your traffic with Google AdWords Display Network
  • Profit using local PPC advertising
  • Corner the second largest search engine with YouTube ads
  • Avoid costly mistakes made by most people in Pay Per Click advertising
  • Chisel your way into tough markets
  • Write killer internet advertising - and website copy that gets clicks
  • Determine what is and isn't working with Google's AdWords
  • Get Online Lead Generation that runs 24/7365
  • Know the principles that are essential to get Google AdWords Certification

Pay-Per-Click Search Engine Marketing: An Hour a Day

Author: David Szetela
List price: $29.99
Amazon price: $16.66   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Sybex ( 2 August 2010)

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

  • Successful pay-per-click campaigns are a key component of online marketing
  • This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
  • Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
  • Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
  • Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
  • Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON'T Tell You)

Author: Kyle Sulerud
List price: $6.97
Amazon price: $5.06   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform (15 October 2016)

Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI.

If you’re interested in learning about AdWords – There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible… This is the most important book you’ll ever read!

Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles…

Just Pure, Real World Strategies – Without All The Fluff.

If you’re brand new to Google AdWords, Essential AdWords will get you started on the path to success – quickly and easily! If you’re already up-and-running, Essential AdWords will help you instantly start saving money you didn't realize you were losing. It will show you how to invest your money on the things that matter most.

What is covered in Essential AdWords: The Quick and Dirty Guide?

  • Network Settings: Spend your money where it matters most (and the little-known Google network that can make or break your campaigns).
  • Keywords: Know your customers better than they know themselves.
  • Negative Keywords: Save money you didn’t know you were wasting.
  • Conversion Optimization: Secret strategies for maximum profit.
  • Ads: Write the perfect ads and get noticed (by the right people).
  • Unknown tricks Google definitely won’t tell you.

When you sit down with a “typical” AdWords book, it’s clear to see the author is either holding his cards close to his chest, or seems to know very little about how to effectively use AdWords. Essential AdWords author, Kyle Sulerud, has held nothing back! He has fearlessly spilt-the-beans on the most effective ways of fine tuning your income streams using Google AdWords.

Essential AdWords: The Quick and Dirty Guide is not only useful – you’ll wonder how you went without it!

Learning Google AdWords and Google Analytics

Author: Benjamin Mangold
List price: $28.99
Amazon price: $24.35   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: Loves Data ( 8 September 2015)

Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google.
Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share.

Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing

Author: Shivani Karwal
List price: $9.99
Amazon price: $7.81   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform (25 November 2015)

Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing strategy into manageable chunks through 5 mini digital marketing books on: 1. Search Engine Optimization 2. Pay Per Click Marketing 3. Email Marketing 4. Content Marketing 5. Social Media Marketing So prepare to enter a new and successful phase of marketing your business! Some digital marketing essentials you'll find in this book: Section 1: Introduction to Digital Marketing Introduction and Setting Up Everything What is Online Marketing Characteristics of a Good Domain Name Examples of Different TLDs and Who Uses The Subdomain vs Subdirectory Choosing the Right TLD Do TLDs Affect Rankings Website Design: DIY or Hire Someone? Types of Site Design: Page Layouts Different Methods of Digital Marketing Helpful Sites and Wordpress Plugins Digital Marketing FAQs Section 2: Search Engine Optimization Introduction to SEO On-Page SEO Off-Page SEO Local SEO Steps Involved: On-Page SEO Site Structure How to Have a Good Site Structure How to Create a Sitemap How to Create a Robots.txt File Dealing With Not Found Pages and Redirects: 301s, 302s, 404s Conducting Keyword Research Optimizing Your Site Content Link Building Process 100+ Link Building Ideas Importance of Link Anchor Text Nofollow vs Dofollow What Makes a Good Link Outreach Email Do's and Don'ts Outreach Email Tips Link Earning Strategies Creating and Using Search Strings Using Different Modifiers to Create Search Strings Steps Involved: Local SEO Google My Business Page On-Site Optimization Citation Building Google + Reviews Local Links When Things Go Wrong: Penalties and Algorithmic Changes White Hat vs Black Hat SEO Past Algorithm Changes Avoiding Penalties How to Know You've Been Hit by a Penalty What to Do if You've Been Hit by a Penalty Disavow Process Reconsideration Process SEO Tools and Helpful Sites SEO FAQs Section 3: Pay Per Click Marketing Introduction to Pay Per Click Landing Pages Conversion Rate Optimization Steps Involved: PPC Deciding Ad Content, Goals, Landing Pages Keyword Research Steps for Ad Creation Quality Score Ad Campaign Upkeep Landing Pages Conversion Rate Optimization PPC Tools and Helpful Sites PPC FAQs Section 4: Email Marketing Introduction to Email Marketing Steps Involved: Email Marketing Email List Segmentation Metrics to Analyze Email Marketing Tools and Helpful Sites Email Marketing FAQs Section 5: Social Media Marketing Steps Involved: Social Media Marketing Facebook twitter LinkedIn Pinterest Google+ YouTube Advertising on Social Platforms What Time to Post Single vs Multiple Accounts Social Media Tips and Best Practices Social Media Marketing Tools and Helpful Sites Social Media Marketing FAQs Section 6: Content Marketing Steps Involved: Content Marketing Choosing Your Main Topic Choosing Your Content Delivery Methods Coming Up With Content Topics Creating a Content Marketing Plan and Schedule Creating Content Delivering Content Analyzing Results The Content Funnel Content Marketing Tools and Helpful Sites Content Marketing FAQs So if you’d like to learn all the above and improve your brand's digital presence by being able to learn to plan and implement a killer digital marketing strategy, then read this book today!

Google AdWords For Dummies

Author: Howie Jacobson
List price: $24.99
Amazon price: $11.88   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: For Dummies ( 6 December 2011)

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

CASA Marketing: Intro to Search Marketing (SEM/Adwords)

Author: Todd Kelsey
List price: $24.99
Amazon price: $20.61   Book details at Amazon.com
Average rating:  / 0 (0 reviews)
Publisher: CreateSpace Independent Publishing Platform (28 August 2016)

Digital marketing is a top skill for getting hired. Learn search engine marketing and Adwords from friendly top-rated expert Dr. Todd Kelsey, PhD. Easy to understand, conversational language. This book is part of the CASA series: (C)Content/SEO (A)Adwords/Search Engine Marketing (S)Social Media Marketing (A)Analytics. CASA is a focused, integrated approach that has helped thousands of learners better understand digital marketing, strengthen their current jobs, and be competitive in getting interviews and seeking work. The goal of the CASA series is to make it as easy and enjoyable as possible to explore digital marketing topics, and to focus on getting maximum return on investment. The style of writing is conversational, with a focus on fun, wherever possible. AdWords, in a nutshell, is why Google’s stock is worth bazillions of dollars. It’s not just AdWords, it’s the search engine, it’s a lot of things – but AdWords is part of the puzzle, and it’s a tool that you use to create ads. Book Overview: An easy to understand introduction to the most important aspects of search engine marketing on Adwords, including understanding basic concepts like keywords, creating and monitoring campaigns, as well as tips and strategies to help you hit the ground running. There's also an introduction on how to take advantage of the opportunity to get a free certification in Adowrds, which can strengthen your current career, or help you get an interview and a job! What this book is not: in-depth, comprehensive, or trying to cover every tool or platform (an impossible task). What this book is: easy to understand introduction to the most important tools and skills in search engine marketing. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind, to help you hit the ground running. -- CH1 - Introduction - what is Adwords? The basics, how it works, why it's important. CH2 - Quickstart - getting an account going and getting acquainted with important concepts. CH3 - Launching a Campaign - the most important aspects for getting an ad campaign going. CH4 - Monitoring - how to monitor performance and understand how things are going. CH5 - Keywords - getting a better understanding of how keywords relate to search engines and ad campaigns. CH6 - Campaign Strategy - looking at several ways to give campaigns a boost in performance. CH7 - Ad Extensions - understanding how ad extensions can improve click through rate. CH8 - Certification - exploring how to get certified in Google Adwords along with tips.

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