PPC books

Most people waste money on Google AdWords because their product or service is wrong for AdWords or they fail to execute a smart AdWords campaign. After reading this book, you will know if your product or service is right for Google AdWords, and you will learn every phase of managing and executing a successful Google AdWords campaign so that you don't waste money on Google AdWords.

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

• Understand the essentials - your market, your proposition, and your delivery.
• Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
• Learn how to use testing to improve your site's conversion rate.
• Discover the holistic nature of web site optimization and why multiplicity matters.
• Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
• Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Affiliate marketing on the Web is a way for online retailers to get thousands of other sites to help sell their products. It is electronic PR with a difference - and that difference is the potential to make money while plugging someone else's product or site. There are more than 400 sites offering affiliate/associate programmes, among them are companies such as Amazon.com, barnesandnoble.com and Disney.com. This volume shows how to set up and make money off any of the 100 best associate/affiliate programmes on the Internet.

A complete how-to from two of the world’s top bloggers

Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career.

• Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed
• Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
• Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more

Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to:

• Maximize payment opportunities in the open mobile marketplace

• Apply mobile website and app building best practices

• Integrate PayPal Mobile express checkout and payment software systems

• Master mobile consumer shopping behavior, technology, and payment trends

• Profit with custom, efficient PayPal Mobile payment options for your business
  

This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.

Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.

• Plan your site. Create web pages by learning the basics of HTML and HTML5.
• Control page design with CSS. Format text, images, links, tables, and other elements.
• Attract visitors. Ensure that people can find your site through popular search engines.
• Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits.
• Get smart. Use free tools to identify your site’s strengths and weaknesses.
• Create your own blog. Post your musings with a free blog-hosting service.
• Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products.
• Add pizzazz. Include audio, video, interactive menus, and more.

Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any Organization

This is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work.

Succeeding with Agile is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement.

Throughout, Cohn presents “Things to Try Now” sections based on his most successful advice. Complementary “Objection” sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes

• Practical ways to get started immediately–and “get good” fast
• Overcoming individual resistance to the changes Scrum requires
• Staffing Scrum projects and building effective teams
• Establishing “improvement communities” of people who are passionate about driving change
• Choosing which agile technical practices to use or experiment with
• Leading self-organizing teams
• Making the most of Scrum sprints, planning, and quality techniques
• Scaling Scrum to distributed, multiteam projects
• Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements
• Understanding Scrum’s impact on HR, facilities, and project management

Whether you've completed a few sprints or multiple agile projects and whatever your role–manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead–this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

30 Ways to Have Some Computer-Controlled Evil Fun!

This wickedly inventive guide shows you how to program and build a variety of projects with the Arduino microcontroller development system. Covering Windows, Mac, and Linux platforms, 30 Arduino Projects for the Evil Genius gets you up to speed with the simplified C programming you need to know--no prior programming experience necessary.

Using easy-to-find components and equipment, this do-it-yourself book explains how to attach an Arduino board to your computer, program it, and connect electronics to it to create fiendishly fun projects. The only limit is your imagination!

30 Arduino Projects for the Evil Genius:

• Features step-by-step instructions and helpful illustrations
• Provides full schematic and construction details for every project
• Covers the scientific principles behind the projects
• Removes the frustration factor--all required parts are listed along with sources

Build these and other devious devices:

• Morse code translator
• High-powered strobe light
• Seasonal affective disorder light
• LED dice
• Keypad security code
• Pulse rate monitor
• USB temperature logger
• Oscilloscope
• Light harp
• LCD thermostat
• Computer-controlled fan
• Hypnotizer
• Servo-controlled laser
• Lie detector
• Magnetic door lock
• Infrared remote

Each fun, inexpensive Evil Genius project includes a detailed list of materials, sources for parts, schematics, and lots of clear, well-illustrated instructions for easy assembly. The larger workbook-style layout and convenient two-column format make following the step-by-step instructions a breeze.

In December 2011, Arduino 1.0 was released. This changed a few things that have caused the sketches for Projects 10, 27, and 28 in this book to break. To fix this, you will need to get the latest versions of the Keypad and IRRemote libraries.

• The Keypad library has been updated for Arduino 1.0 by its original creators and can be downloaded from here: http://www.arduino.cc/playground/Code/Keypad
• Ken Shiriff's IRRemote library has been updated and can be downloaded from here: http://www.arduinoevilgenius.com/new-downloads

Make Great Stuff!
TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

The top-selling beginning Java book is now fully updated for Java 7!

Java is the platform-independent, object-oriented programming language used for developing web and mobile applications. The revised version offers new functionality and features that have programmers excited, and this popular guide covers them all. This book helps programmers create basic Java objects and learn when they can reuse existing code. It's just what inexperienced Java developers need to get going quickly with Java 2 Standard Edition 7.0 (J2SE 7.0) and Java Development Kit 7.0 (JDK 7).

• Explores how the new version of Java offers more robust functionality and new features such as closures to keep Java competitive with more syntax-friendly languages like Python and Ruby
• Covers object-oriented programming basics with Java, code reuse, the essentials of creating a Java program using the new JDK 7, creating basic Java objects, and new Eclipse features
• A companion web site offers all code from the book and bonus chapters

Written by a Java trainer, Java For Dummies, 5th Edition will enable even novice programmers to start creating Java applications quickly and easily.

"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action!"
--Jane Atkinson, author of The Wealthy Speaker
"Gail Martin provides a practical guide for business though the what, why, and how much of developing a solid online public relations and marketing plan. Building on basics, she has covered what owners, managers, and entrepreneurs should know before they invest time and money into the sometimes confusing--and costly--world of online communications."
--Kevin Popovic, communications director, Ideahaus
Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade.
Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.
You'll quickly and easily learn how to: