PPC books

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

• A successful SEO plan is vital to any business with an online presence
• This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
• Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Discover the Top 10 costly mistakes people make when launching an Adwords campaign and how to avoid them. Tips and tricks that will make your next campaign a success! Valuable insights into maximizing your Adwords return on investment (ROI) including: - Mistake #1: Following the herd and not thinking "out of the box"... - Mistake #2: Not doing the math up front... and it can cost you BIG! - Mistake #3: Not studying the successful advertisers... - Mistake #7: Not using Geo-Targeting properly... - Mistake #9: Trying to run a content network campaign the same as a search network campaign... And Much more... When you avoid these mistakes and pitfalls, you're not only moving toward success, but you'll have the confidence and skills to manage your own campaigns or to hire someone to do it for you the RIGHT way! Greg Cesar is an internationally recognized Author, Speaker and Entrepreneur, as well as an established Adwords Expert and Consultant Worldwide.

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Yellow Page advertising is not nearly as effective as it was a decade ago. Consumers are finding more interactive and quicker methods to find vendors and suppliers of goods and services. The Internet is where they are looking! Ryan Harper and Matt Lewis run their own successful Internet businesses and also offer their online expertise to their consulting clients. Delve into the world of Search Engine Optimization and Pay Per Click marketing, learn how to partner with the search engines and attract more customers, make more money and have much more fun doing it!

DNO the SEO Revolution is a how-to-guide for achieving permanent page-one rankings for under $100. This one extraordinarily simple idea will shatter traditional SEO concepts allowing anyone the opportunity to gain multiple Page One Rankings for their business. Even more impressive is the fact these rankings are permanent and will never be under threat from competitive SEO programs.
When you consider SEO and SEM programs only deliver temporary results, establish a total dependency on the technology and force you to pay up to 20% more each year for an ever-diminishing return, why continue using them? Now is the time to break the cycle of dependency on SEO and SEM programs-try something different, achieve permanent search engine rankings, own what you have been paying rent on for years.

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web

101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.

With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

• Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways
• Features 101 beginner to intermediate-level tactics with real-life examples
• Offers a workable format to help nonprofits discover new ways of deploying their strategy
• Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society

Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Earn Big Business Profits on Facebook

• Practical, specific, proven, and revenue-oriented!

• Packed with real-world lessons you can use right now

Here’s your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands, and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative "brand-bashers."…increase visibility…deepen your customer interactions…translate "community" into cash!

Your customers aren’t just "on" Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and "fake" solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he’s used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil’s in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you’re an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost…convert more visitors into profitable buyers…repel "brand-bashers" and encourage positive, productive posts…continually measure and optimize your performance…transform your Facebook presence from an experiment into a robust, highly profitable market channel.

• Leverage the five most direct routes to Facebook profits

Construct your most powerful Facebook marketing mix

• Transform FaceLookers into FaceBuyers

Master the 13 best Facebook sales and influence techniques

• Avoid six missteps that destroy Facebook marketing programs

Learn from the pioneers’ costly mistakes

• Achieve non-revenue goals while you’re earning bigger profits

Gain branding and positioning benefits at the same time as you’re building sales

Part 1 gives a solid introduction to Web page creation techniques, while Part 2 turns to beefing up a Web page through adding tables, links, forms and frames. Part 3 explains how style sheets can polish Web pages to perfection. Part 5 explores dynamic Web pages and the Applets and Javascript to make them work. Finally, Parts 6 and 7 give ample coverage on other markup languages and some practical ways to make HTML skills pay off in market place.

How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.
Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?

• Explore case studies involving significant conversion rate improvements
• Walk through different stages of a sale and understand the value of each
• Understand your website visitors through persona creation
• Connect with potential customers and guide them toward a conversion
• Learn how to deal with FUDs -- customer fears, uncertainties, and doubts
• Examine the path that visitors take from landing page to checkout
• Test any change you make against your original design

"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love." --Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

"This book goes far beyond optimizing conversion. It is a digital marketing primer that explains both the geeky stuff ("bounce rates") and the soft stuff ("social proof"). Anyone who wants to increase online sales or website traffic should read it--by my calculation, that's just about every marketer in the world." - Guy Kawasaki, Co-founder of Alltop.com and author of Enchantment: The Art of Changing Hearts, Minds, and Actions

The Internet is a vast collection of content and it's getting harder to get your website found. With shrinking budgets and a tough economy, the pressure is on marketers to make websites perform and find new business. The good news is Search Engine Optimization allows you to race ahead of your competitors, connect with new customers and create lasting relationships that will boost your brand and feed your bottom line. Take control and learn the new essential SEO techniques that will get marketers positioned to excel in 2012.