PPC books

Master Search Advertising
Whether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business?

Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain local exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media tools to create targeted traffic
• Turn traffic into sales

"Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO – Search Engine Academy,www.SEOtrainingSW.com

Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

• Provides invaluable advice for establishing a web presence and getting your message out with online advertising
• Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
• Explains how web analytics can offer you a better understanding of your web marketing efforts
• Details ways to establish an online voice with blogging and podcasting
• Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
• Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

The ideal introductory reference on salesforce.com—now fully updated throughout!

As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.

• Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software—salesforce.com
• Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
• Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
• Addresses extending salesforce.com beyond CRM as well as migrating and managing your data

Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts.

• Focus on conversion and usability—not on driving larger volumes of traffic
• Track the performance of your SEO and paid search keywords
• Apply techniques to monitor what your competitors are doing
• Understand the differences between mobile and desktop search
• Learn how social media impacts your search rankings and results
• Audit your site for problems that can affect users and search spiders
• Create dashboards and expanded reports for all of your search activities

Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

• Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
• Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
• Breaks down intimidating topics into approachable, hour-a-day tasks
• Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
• Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

This book consists of articles from Wikia. Pages: 48. Chapters: Canon Species, Trolls, Andalite, Andromedan, Artificial Intelligence, Balrog, Basilisk, Bonsai Mallorn, Borg, Bronze Dragonflight, Dalek, Dementor, Dragons, Dryad, Dwarf, Edain, Eldar, Elder Evil Tree, Elf, Elf, Ents, Galenas, Hobbit, Hork-Bajir, Human, K'da, Macrovirus, Maia, Man, Mearas, Naiad, Nazgûl, Nobody, Orc, Pegacorn, Phoenix, Reavers, Shinigami, Spirit Tree, Taxxon, Time Lord, Twi'lek, Unas, Valar, Vampires, Venomous Tentacula, Vermin, Vulcan, Watcher in the Water, Werewolf, Yeerk, Yuuzhan Vong, Anthro, Artificial Intelligence, Captain Exposition, Cliffie, Cthulhu, Cute Animal Friend, Dementor, Dragons, Fanboy, Fangirl, Glaurung, Grammasite, Grammer, Human, Lady Contrivance, Lord Implausibility, Mini, Mini-Aragog, Mini-Balrog, Mini-Boarder, Mini-Sue, Misspelled Monkey, Muggle, Phoenix, Piercing Squee, PJ, Plotbunny, Robot, Schlect, Tolkein, Troll, Uncommon Comma, Vampires, Werewolf, Woobie, Ypur, Johnny Wizard, Red Wolf, Troll. Excerpt: Animorphs (CIC: KVZ-7958-737-KA) is a children's series ostensibly written by K.A. Applegate (but mostly ghostwritten) during the late `90s and early `00s that focuses on a group of young teenagers fighting a secret war against aliens, called Yeerks, who are trying to take over the Earth. To put a twist on the theme, in the first book, the main characters are given the ability to turn into any animal for two hours at a time, provided that they've absorbed or "acquired" said animal's DNA. The aliens taking over are basically brain slugs who often use Hork-Bajir (think walking blender) or Taxxons (giant cannibalistic centipedes) as their mind-controlled hosts. There are six central protagonists, the Animorphs, and several main antagonists in this series. Jake is the leader of the Animorphs. He has a strong, decisive personality and is fiercely loyal. His preferred battle morphs are a Siberian tiger and a rhino, his favored flight morph is a peregrine falcon&m...

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

• Understand the essentials - your market, your proposition, and your delivery.
• Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
• Learn how to use testing to improve your site's conversion rate.
• Discover the holistic nature of web site optimization and why multiplicity matters.
• Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
• Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.