PPC books

The ideal introductory reference on salesforce.com—now fully updated throughout!

As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.

• Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software—salesforce.com
• Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
• Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
• Addresses extending salesforce.com beyond CRM as well as migrating and managing your data

Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!

Social networks are the defining cultural movement of our time, empowering us in constantly evolving ways. We can all now be reporters, alerting the world to breaking news of a natural disaster; we can participate in crowd-sourced scientific research; and we can become investigators, helping the police solve crimes. Social networks have even helped to bring down governments. But they have also greatly accelerated the erosion of our personal privacy rights, and any one of us could become the victim of shocking violations at any time. If Facebook were a country, it would be the third largest nation in the world; but while that nation appears to be a comforting small town, in which we socialize with our selective group of friends, it and the rest of the Web is actually a lawless frontier of hidden and unpredictable dangers. The same power of information that can topple governments can destroy a person’s career or marriage. As leading expert on social networks and privacy Lori Andrews shows, through groundbreaking in-depth research and a host of stunning stories of abuses, as we work and chat and shop and date (and even sometimes have sex) over the Web, we are opening ourselves up to increasingly intrusive, relentless, and anonymous surveillance—by employers, schools, lawyers, the police, and aggressive data aggregator services that compile an astonishing amount of information about us and sell it to any and all takers. She reveals the myriad ever more sophisticated techniques being used to track us and discloses how routinely colleges and employers reject applicants due to personal information searches; robbers use postings about vacations to target homes for break-ins; lawyers readily find information to use against us in divorce and child custody cases; and at one school, the administrators actually used the cameras on students’ school-provided laptops to spy on them in their homes. Some mobile Web devices are even being programmed to listen in on us and feed data services a steady stream of information about where we are and what we are doing. And even if we use the best services to get our personal data removed from the Web, in a short time almost all that data is restored. As Andrews persuasively argues, the legal system cannot be counted on to protect us—in the thousands of cases brought to trial by those whose rights have been violated, judges have most often ruled against them. That is why in addition to revealing the dangers and providing the best expert advice about protecting ourselves, Andrews proposes that we must all become supporters of a Constitution for the Web, which she has drafted and introduces in this book. Now is the time to join her and take action—the very future of privacy is at stake.

With the new edition of this proven bestseller, Photoshop users can master the power of Photoshop CS5 with internationally renowned photographer and Photoshop hall-of-famer Martin Evening by their side. In this acclaimed reference work, Martin covers everything from the core aspects of working in Photoshop to advanced techniques for professional results. Subjects covered include organizing a digital workflow, improving creativity, output, automating Photoshop, and using Camera RAW. The style of the book is extremely clear, with real examples, diagrams, illustrations, and step-by-step explanations supporting the text throughout. This is, quite simply, the essential reference for photographers of all levels using Photoshop.

* Learn Photoshop the Martin Evening way! Everything you need to know for superb photographic results using Photoshop CS5

* Accompanying DVD includes the images used in the book, as well as QuickTime movie tutorials that show you how to get results fast

* Packed with diagrams, step-by-steps, and over 750 color images

Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.

• Plan your site. Create web pages by learning the basics of HTML and HTML5.
• Control page design with CSS. Format text, images, links, tables, and other elements.
• Attract visitors. Ensure that people can find your site through popular search engines.
• Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits.
• Get smart. Use free tools to identify your site’s strengths and weaknesses.
• Create your own blog. Post your musings with a free blog-hosting service.
• Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products.
• Add pizzazz. Include audio, video, interactive menus, and more.

Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to:

• Maximize payment opportunities in the open mobile marketplace

• Apply mobile website and app building best practices

• Integrate PayPal Mobile express checkout and payment software systems

• Master mobile consumer shopping behavior, technology, and payment trends

• Profit with custom, efficient PayPal Mobile payment options for your business
  

This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.

Affiliate marketing on the Web is a way for online retailers to get thousands of other sites to help sell their products. It is electronic PR with a difference - and that difference is the potential to make money while plugging someone else's product or site. There are more than 400 sites offering affiliate/associate programmes, among them are companies such as Amazon.com, barnesandnoble.com and Disney.com. This volume shows how to set up and make money off any of the 100 best associate/affiliate programmes on the Internet.

A complete how-to from two of the world’s top bloggers

Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career.

• Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed
• Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
• Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more

Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

• Provides invaluable advice for establishing a web presence and getting your message out with online advertising
• Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
• Explains how web analytics can offer you a better understanding of your web marketing efforts
• Details ways to establish an online voice with blogging and podcasting
• Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
• Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Join 30,000 other Kindle owners who have unlocked all the pleasures to Kindle ownership by downloading Stephen Windwalker's premier guide for Kindle owners. This full-length book is over 50,000 words -- the equivalent of 192 'print on paper' pages -- but it is a snap to navigate with a link-enabled table of contents and a detailed, link-enabled FAQ section. There is also a paperback version available for prospective Kindle owners.

Windwalker's guide was the first book about the Kindle for Kindle users, and it remains the gold standard. If you are trying to make a decision about which Kindle guide is right for you, be sure to try a free sample of this book on your Kindle by clicking on the yellow button above. Once you've checked the table of contents and seen the extensive reach of the information provided by Windwalker as well as its ease of navigation and clear writing style, your decision will be a snap.

Written for serious readers as well as early adopters and 'gadget heads', it is now also available in a handy paperback version: the perfect accessory for a Kindle owner who wants to use it alongside his Kindle or the prospective Kindle buyer seeking to complete her due diligence before making a purchase.

For authors and independent publishers who want to make the most of the Kindle publishing opportunity, you may want to consider the 2-for-1 Kindle offer of this book with 'The Complete Step-by-Step Guide To Publishing Books, Articles & Other Content for the Amazon Kindle under ASIN B001AXYLD8.

HIGHLIGHTS:
-How to Use the Amazon Kindle for Email
-Using Google Reader to Read Your Favorite Blogs on the Amazon Kindle
-How to Get Free Content for Your Kindle with ManyBooks, Gutenberg and Over a Dozen Other Services
-Traveling with Your Kindle
-Complete Kindle Keyboard and Menu Shortcuts
-The Kindle as a Writing, Editing, and Publishing Device
-Taking Notes on the Kindle - It's All in the Thumbs
-Annotation within a Kindle Document -Google Notebook
-Annotating Your Working Documents
-Writing and Annotation to Email
-Saving, Printing, Editing and Working With Your Kindle Clippings, Annotations, and Highlighted Text
-The Care and Feeding of Your Kindle's Battery
-The Reset Button is Your First Tech Support Option
-Access Wikipedia More Quickly and Smoothly
-Using 'Locations' to Figure Where You Are in a Kindle Edition
-Buying and Sampling Content for Your Kindle From the Amazon Kindle Store
-Updating the Latest Version of Your Kindle s Operating Software
-Adding an SD Card to Your Kindle
-Getting Help with Your Kindle
-Managing Your Kindle Content
-The Amazon Kindle Basic Web Wireless Service: Why It Is a Revolutionary Feature, and Why Amazon Should Keep It Free or Cheap
-Using the Kindle to Translate Foreign or Technical Words and Phrases
-Making the Most of Your Kindle Connections Overseas or in a Sprint Wireless Dead Zone
-Using the Kindle as a Travel Guide
-The Kindle and GPS - Intriguing but Frustrating
-Checking Sprint Wireless Coverage for the Kindle
-Downloading Kindle Editions Via USB Cable
-20 Steps to Publishing a Kindle Edition of Your Book or Document: How to Use Kindle, Amazon and the Web to Market Your Book and Connect with Readers
-How Many Kindles? Estimating the Current and Future 'Installed Base' and Why It Is Important
-The Golden Age of Kindle 2.0 and Beyond:
Kindle Reading Subscriptions, Kindle Buffet, Shop the Amazon Store Through a Kindle Gateway, A Big Tent for Kindle Content Availability On Other Devices, Shop and Play Amazon Music and Audio, Folders and/or Labels, Size, Location and Configuration of Bars, Buttons, and Switches, Writeable Screen, Green Tax Credit, and More

30 Ways to Have Some Computer-Controlled Evil Fun!

This wickedly inventive guide shows you how to program and build a variety of projects with the Arduino microcontroller development system. Covering Windows, Mac, and Linux platforms, 30 Arduino Projects for the Evil Genius gets you up to speed with the simplified C programming you need to know--no prior programming experience necessary.

Using easy-to-find components and equipment, this do-it-yourself book explains how to attach an Arduino board to your computer, program it, and connect electronics to it to create fiendishly fun projects. The only limit is your imagination!

30 Arduino Projects for the Evil Genius:

• Features step-by-step instructions and helpful illustrations
• Provides full schematic and construction details for every project
• Covers the scientific principles behind the projects
• Removes the frustration factor--all required parts are listed along with sources

Build these and other devious devices:

• Morse code translator
• High-powered strobe light
• Seasonal affective disorder light
• LED dice
• Keypad security code
• Pulse rate monitor
• USB temperature logger
• Oscilloscope
• Light harp
• LCD thermostat
• Computer-controlled fan
• Hypnotizer
• Servo-controlled laser
• Lie detector
• Magnetic door lock
• Infrared remote

Each fun, inexpensive Evil Genius project includes a detailed list of materials, sources for parts, schematics, and lots of clear, well-illustrated instructions for easy assembly. The larger workbook-style layout and convenient two-column format make following the step-by-step instructions a breeze.

In December 2011, Arduino 1.0 was released. This changed a few things that have caused the sketches for Projects 10, 27, and 28 in this book to break. To fix this, you will need to get the latest versions of the Keypad and IRRemote libraries.

• The Keypad library has been updated for Arduino 1.0 by its original creators and can be downloaded from here: http://www.arduino.cc/playground/Code/Keypad
• Ken Shiriff's IRRemote library has been updated and can be downloaded from here: http://www.arduinoevilgenius.com/new-downloads

Make Great Stuff!
TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.