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Jun 25, 2013
Christian Arno

Why You Need an International PPC Campaign, and How to Do It

Rating: 3.6 stars

Are you using the power of PPC to get the international traffic you deserve? This sort of advertising can put a brand or service in front of global customers who would otherwise be out of reach.

Even if you already benefit from PPC (pay-per-click) advertising, using the English language will only take you so far in the rapidly changing online landscape…

Aug 13, 2012
Jennifer Sheahan

5 Ways to Increase Your Facebook Ad CTR

We've learned a thing or two over the years about increasing click through rates. Now we want to share some of our top tips with you. Read on to discover 5 ways to entice people to click your ad…

Nov 19, 2011
Gobala Krishnan

Landing Page Optimization 101

Rating: 2 stars

Landing page optimization is perhaps the most important Internet marketing tactic you need to master if you truly want to succeed online. Having an effective landing page that maximizes your conversions will help you dominate your niche market. This applies to both product vendors and the affiliates promoting for them.

In fact, if you're into Google Adwords you should already know the extreme importance of landing pages…

Keep reading: Landing Page Optimization 101   Tags: PPC
Nov 10, 2010
Simon J Douglass

Google, Its Advertisers, and the End User: from 2003 to 2010

The launch of Google Instant has created a mighty online stir with Google users and advertisers alike, but I know the focus has always been on the end user, and Google Instant will ultimately benefit Google's users.

However, from an advertiser standpoint many Google customers will be re-thinking how they build, analyse and evaluate their AdWords PPC campaigns…

Oct 18, 2010
Joseph Park

13 Great PPC Tips

Rating: 3.5 stars

PPC advertising is one of the toughest, most time consuming marketing strategies to master that you'll ever encounter. It's also one of the most effective, so if you're putting it off or have already written it off, here are some valuable tips to getting in there and making some serious profits…

Keep reading: 13 Great PPC Tips   Tags: PPC
Feb 19, 2010
Andrew D Fennessy and Kelly M Curmi

Google AdWords Step by Step Guide

Rating: 5 stars

You must have an excellent keyword list selected if you want to get the most out of your advertising campaign with AdWords. Google is a costly form of advertising, therefore you will definitely need to do what it takes to benefit as much as you can. With that said, let's start our training on the steps to developing a great keyword list.

To start with you need to have a core list of targeted keywords. These are the words that your customers will type in to Google search to find your goods and services. Which keywords would you use to guide people to your website?

Keep reading: Google AdWords Step by Step Guide   Tags: PPC
Feb 12, 2010
Jesse Kanclerz

Backlinks & SEO Will Not Improve AdWords Quality Scores

Rating: 4 stars

The way that organic search engine results and paid placements are displayed works separately on Google - the two systems do not interact!

How does AdWords Quality Score effect position and how much you pay? A beginning advertiser might think that the bid they set in AdWords is the price they'll pay each time someone clicks their ad. They'd be dead wrong. Your quality score determines where your ad will rank on the page, how much it will cost…

Jan 14, 2010
Matthew Simmons

7 Expensive Google AdWords Mistakes To Avoid

1. Putting your Company Name as the Headline
This is actually a basic marketing error as such, let alone in a Pay-per-Click campaign, and time and time again you see it. Its also one where we have had clients actually insisting we do it!

The trick to any advertising, on-line of off-line, is to grab attention in the headline and, sorry, but your brand name one its own just doesn't cut it. Your customers want to see what's in it for them - not what's in it for you..

Dec 16, 2009
Rob O Adkins

Yahoo AdWords

Rating: 4 stars

Many folks are searching for the key word 'Yahoo AdWords' on the web. But don't be frustrated when you don't find it. Though Yahoo doesn't basically have a program with this name (like Google AdWords). Yahoo does provide you the chance to utilize pay per click or pay per click adverts. As a matter of fact, it's named Yahoo! Search Marketing..

Keep reading: Yahoo AdWords   Tags: PPC
Nov 18, 2009
Ziki De Naim

The Top PPC Providers Review

PPC or pay per click is arguably the most popular method of advertising online. The best way to kick start your PPC ad campaign is with a search engine. Almost all the popular search engines such as Google, Bing (Microsoft's new search engine), Yahoo etc. provide ad hosting services..

Keep reading: The Top PPC Providers Review   Tags: PPC
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