Optimise Your Landing Page With Google Website Optimizer

A website is a powerful tool for marketing. It gives the businesses and consumers a lot of advantages. The business can market their product or service 24/7, 365 days a year. Through the use of the internet, they were able to compete with bigger companies locally and globally. On the other hand, the consumers also enjoy a lot of benefits for the same reason. They can shop or find the service they like anywhere in the world at anytime. They also have the freedom to choose among hundreds and thousands of websites that is offering the same product or service.

Not all websites are that successfuland the key to a good website and business is traffic. A landing page is any page on a website where traffic is sent specifically to prompt an action or result. It's the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. There are several ways to optimize your landing page. A lot of service to optimize landing page are being introduced to the internet regularly. Some services are widely used at first but are forgotten even before it really stood out. The reason behind this is because it's only the bigger companies that were able to afford some comparable tools.

Performing A/B split testing is the most effective way to find the most successful design elements for your landing page that your visitor might be interested with. The landing page is where your visitor landed and it is important for them to see the relevance of your landing page to what are they looking for, otherwise, they will be hitting the back button which means losing another potential buyer for your product or service.

Having the right tools makes A/B split testing simple, easy yet powerful. The concept of A/B split testing is simply the practice of taking two different versions of a landing page, to see which design does the best. Although it can be done manually through comparing two versions side by side, it can consume a lot of time and may not give you the most accurate results. You will need to ask for others opinion and should not based on your personal perception..

When Google launched a free service for any company with Adwords account, it enabled small and medium businesses to access a very powerful tool to optimize their landing page. This tool was called Google Website Optimizer which is a very powerful tool to increase website's conversion rate. This Google tool creates by itself different combinations using all the sections to test and detects the best combination of terms. When your winning page version is determined, you can then shut off the experiment until you'd like to test new combinations in the future.

This powerful tool is very simple to use. All you need to have is a Google Adwords account and a couple of Javascript code lines to be able to insert on your website. Should you have any problems inserting Javascript code lines, you can give your webmaster an internet address where he can find a special implementation guide personalized for your project. Once done with the code lines, you can break your landing page up into sections using tags/code provided by Website Optimizer, each section is considered a variable. Website Optimizer then creates multiple combinations of your landing page and serves them to users and tracks how many conversions each version of your landing page create. You will be able to see the data to know which combinations of your landing page perform the best, and how much improvement they generate over your original landing page. Aside from this, you can also see the data for each section to see how each individual section affects the conversion rate. When the best combination is found, you select it to run all the time and let the conversions roll in.

Multivariable testing isn't that hard but no that easy as well. One of the great advantages of Google Website Optimizer is that they are known experts and will help advertisers set things up correctly. As you create the test, you need to go through the work of creating different headlines, text, images, and buttons that you want to be tested. The more you create; the better number of possible winning combination results. A/B split testing using a powerful tool such as Google Website Optimizer is much easier than trying to do it yourself. Google will be able to display both versions of your website and track the number of conversions each version gets. Important statistics like number of URL clicks, purchases, phone calls or other action that you specify will be recorded for each version of your web page. This will enable you to see which one will be the perfect combination to be use for your landing page. It also gives more accurate results because it will not be based on the opinion of one person only. Google Webpage Optimizer also tracks statistics such as the amount of traffic each web page version receives, their browsing path, history, and more. Google also makes sure each visitor continues to see the same version of the page using tracking cookies. If you are looking for an easy way to figure out how to best optimize your landing page a software tool such as the Google Webpage Optimizer can make A/B split testing easy for you. It takes the guesswork out of finding the best landing page design by giving you the facts and statistic for different versions of your webpage. It makes split-testing much more manageable and less expensive than testing without the tool. Basically, the optimizer is going to allow you to try different variations of content on your landing page and measure the results to see which page has a better performance (conversion rate). The Google Website Optimizer is free for those who have Adwords account, and can be used without extensive experience running testing experiments on landing pages. You don't have to be a genius in order to run this tool. Google Website Optimizer provides internet marketers with a “pre-experiment checklist” even before beginning a landing page experiment. They provide a detailed step by step process that is very easy to follow from selecting your test page, to setting a goal for the experiment, to the actual running of the experiment and reading of results. Using the Google Website Optimizer gives an opportunity to an internet marketer to experiment with new headlines, different promotional copy, and a variety of images designed to turn web site visitors into "conversions". With the help of Google, having an effective landing page was made possible for everyone. Small and medium companies will be able to compete globally to bigger ones by simply having a powerful website. The services of a superior Google Website optimizer will raise your online presence by starting with a headline and lead that will keep the reader moving in the direction towards buying your product or service. Optimizing your landing page using Google Website Optimizer can help make these things possible for everyone.