John Fall
12 Proven Tips to Increase Google Quality Score
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How to improve Google quality score and finally experience prosperity in your marginal accounts. Many PPC marketers are stressing over the costs of keywords caused by harsh quality score. It's taking away prosperity and the free time we want to spend enjoying life.
Well, there is a way to get an extraordinary volume of relevant traffic that is not affected by Google quality score and you don't pay for it unless you make an actual profit satisfactory to you.
In other words, there is an effective way to get organic traffic at pay per click speeds! And you should always try to get organic traffic first because Google will give you give you a higher quality score; since floods of organic traffic validates the credibility of your site, blog or affiliate link. I repeat myself on this point in this article because it is that important.
Below, I show you how to learn more about that; but first let's discuss raising your scores.
Here are the top 12 tips to improve Google quality score
- Google will reward your with increased scores after you have massive organic traffic. No one teaches this and it's huge. It's because organic traffic means credibility. (I recommend that you watch short video on the link given below.) Yes, it is possible to get a flood of organic traffic within days.
Do this BEFORE spending money on keywords; and watch your keyword score climb.
- Never launch your pay per click advertisement until you are certain your landing page, Blog or Affiliate link is indexed in Google. You can also type this into the Google search bar: Site: (full domain name). You can also check by searching in Google for "Websitegrader.com" which is an excellent resource.
- All of your keywords, in an advertising group, should contain a common root word or phrase such as:
car insurance,
car insurance for handicapped college students,
car insurance for very bad eyesight, etc.
Notice "car insurance" is in every phrase above.
Stated differently, never mix different root keywords within the same advertisement group. Put your effort into keywords that aim at a focused desire of the prospect to buy (not merely look).
- Try to use keywords that, when searched in quotes, get less than 12,000 optimized pages (see "Results" under the Google search bar). This is a huge tip!
- Keywords that are getting below a 2% click through rate should be moved to a different adwords group. Then write more relevant pay per click advertisements. Have the root keyword in your display url and add the keyword token to the end of your destination url. Remember that one keyword getting a low quality score can affect the quality score of all the keywords in the same group! So you must extricate them after you see a pattern of low score.
- Use dynamic keyword insertion in your per click advertisements and in your destination url. And in your display domain if you can fit it in there.
- Make sure you are using both, your root keyword (or keyword phrase) and dynamic keyword insertion tokens in your Landing page or blog; especially in your title and headline tags; research this if needed. In other words, always blend your root keyword with the token. For example: “
Car insurance and (token script)
”. - Under your title, in your description, use short concise sentences with your keywords, a synonym and semantically correct words. Keep the description wording tightly focused on the theme/root keyword see the "car" example above. For example: “
Affordable car insurance for the hard to the automobile (synonym) college age driver (semantic).
” - Do not use cloaked pages or i-frames or Alt tags.
- Make sure Google "sees" all the keywords you are promoting on your web site by checking with Google Keyword External Tool". And use the “
W3C Quality Semantic Data Extraction
” tool (which you can find searching Google) to see what Google will see on your page. Also use "Websitegrader" (search for that page on Google). This does not mean you shouldn't promote keywords not shown. These tools help you see you what keywords you should be promoting. (-We have seen keywords that don't not show do well too). - Don't use any trickery in your landing page, such as falsely labeling your pictures with action words like "click", "order" or "buy".
- Make sure your content is tightly relevant to your tightly grouped root keywords. And use semantics and synonyms at modest degrees throughout your text.
A big part of knowing how to improve Google quality score goes beyond just having the necessary biz pages like "Contact Us", Privacy" and “Terms and Conditions:
” It is also necessary to have INBOUND linked pages in the various social media sites; which contain super relevant content with your root keywords; and you should update the content at least monthly. BUT ABOVE ALL, see TIP #! to make all of this super-charged (if you have a site or blog or affiliate link that is already making sales but not profiting due to high keyword costs).
We improve Google Quality Score the most logical way, via bypassing it. Sound strange, but attractive? Learn more by watching the video or visiting our site. We believe you should work to improve Google quality score as a second stage effort after you are getting flooded with organic traffic; because then, you'll get even better quality score!
Here's why: Google loves to see that your site is getting huge organic traffic and will reward you with more lenient threshold for getting a great quality score! I hope you grasp that!
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