When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. As a result, if they were to continue with the site as it stands they are unlikely to attain competitive search engine rankings.

The following is checklist designed to help you gauge the search engine friendliness of your website and, if you are in the midst of planning a website this checklist will help you avoid the common pitfalls of unfriendly designs..

In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition..

Of the most important on-page SEO factors, the content of each page is obviously important. However, the inclusion of a large number of pages also gives your site a lot of credence in the eyes of Google. This is because Google loves content, and the more of it you have the more weight you will receive. Obviously the quality, relevance, and optimization is important but generally speaking the more content you can provide the better. This content can come in various forms and by optimizing every page you can also target a much greater number of keywords with more effect..

The google Adsense program is a fantastic way for anybody no matter his or her Internet experience or technical level to make significant, steady income on the Internet, almost as an autopilot..

Many Web pages today are poorly written. Syntactically incorrect HTML code may work in most browsers even if it does not follow HTML rules. Browsers employ heuristics to deal with these flawed Web pages; however, Web-enabled wireless devices (such as PDAs) cannot accommodate these hefty Web browsers. The next step in HTML's evolution comes in the form of XHTML (eXtended Hypertext Markup Language), which is basically a combination of HTML and XML..

A favicon (pronounced fav-eye-con) - short for 'Favorites Icon' - is a multi-resolution image included on nearly all professionally developed sites. Within Internet Explorer the favicon is displayed on the address line and in the favorites menu. Tabbed browsers like Firefox and Opera extend the functionality of favicons. Firefox can even display animated favicons. Each web browser has a unique user interface, and as a result uses the favicon in different ways. The favicon allows a company to further promote a site by displaying a logo, a mascot, etc. Often, the favicon reflects the look and feel of the web site or the organization's logo.

CSS or cascading style sheets are used to create a set of styles that can be applied to your fonts, tables and most other attributes of your web page. These styles allow you to create a much cleaner, faster web page that search engines love and also makes life much easier on the designer when global changes to these styles need to be applied. It is also always critical to always keep in mind your target audience and the average internet connection speed these users have. By using styles sheets to their full advantage, you can help keep your web page size down to a minimum...

Color is often overlooked in the business of optimizing websites for better returns on investments. Website sales can be greatly affected by simply changing its colors. Ever come across a website that uses some funky combination of print and background colors? If you ever want to experience an eye-twisting headache, try reading yellow print on a blue background. The reason you see black type on a white background so much is that it is the best color combination for reading, both on and offline.

And since it is even harder to read text on a monitor than it is on paper, we must all be especially careful with the colors we choose for our websites, or suffer less-than-optimal site traffic and repeat visitors...