A high bounce rate is a red flag for any website, because it means that all of your traffic is exiting at the landing page - without even clicking through to any other page on the site. The strategy is to get your customers to stay on your website for as long as possible, the longer they are there, the more likely you are to make a sale. You have to retain your traffic.

If the rate of traffic exiting your site has been rising - it's time to make some changes. To start, you want to identify what is causing them to leave your site. A site's bounce rate is a standard analytics metric, so you will likely uncover lots of useful data when you begin to research..