The launch of Google Instant has created a mighty online stir with Google users and advertisers alike, but I know the focus has always been on the end user, and Google Instant will ultimately benefit Google's users.

However, from an advertiser standpoint many Google customers will be re-thinking how they build, analyse and evaluate their AdWords PPC campaigns…

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov's dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.

Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools..

Ever wondered how the Google algorithm really works? I've gathered some info from trusted sources as to how Google ranks pages. This is information piled together from Google, Matt Cutts and others about how the algorithm works..

If you're reading this, you're probably already advertising on Google. Or at least considering it. Am I right?

What if I told you that there are a couple of alternatives to Google AdWords Pay-Per-Click (PPC) advertising that could only cost you between 10% and 33% per click? How can this be?

It's no secret that Google has the vast majority of click traffic on the internet - and as unhealthy as that is, its not going to change anytime soon. Most PPC specialists will tell you if you're not advertising on Google, you're history..

Google algorithms have always been something of a mystery for the search community. In fact, it has been the close guarded secret that nobody has been able to crack upon and all that we can rely on is the occasional hints of info dropped by Google every now and then.

Based on what Google spokespeople like Matt Cutts have to say and some other crucial observations, here's a run down on what Google Caffeine is all about and what you need to know to ensure that your website ranking only benefits from the update…

The Google PageRank Toolbar in SEO circles is a hotly debated item, as are most issues dealing with Google. Some say it's useless, others say it gives you a general overview of your site's standing in Google. Regardless of who is right, this Toolbar shouldn't be ignored nor worshipped, just closely watched..

Everyone's buzzing about the new social media launch from Google dubbed "Google Buzz". While millions of people are checking out the great new features it brings and new worlds of communication it has literally just opened up, all of us in the search engine optimization profession are asking, "How Will it Affect Local SEO?"

Let me first point out a few all but obvious strategic advantages Google Buzz has over its competition…

A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind – and it can tell you a lot about what Google thinks of your website..

Google AdWords is an effective means of pulling in targeted traffic to your website. It allows you to get your site listed on the first page of the search results on Google and its advertising network for virtually any keyword phrase you can imagine. I'm convinced that Google is the best advertising channel that can generate consistent and quality traffic day in and day out..

If you don't reach page 1 of Google - your product or service is not going to get sold to internet searchers. It's as simple as that.

Google allows you to target 10 million people within 10 minutes of setting up a campaign. How much more impressive a form of advertising can there be?..