For a number of years now, linking has been an important part of ranking well in the SERPs, especially for SE's like Google. At first it was generally acceptable to acquire links from nearly any site, regardless of whether a particular site's content was related to yours.

As Google began to place more importance on back links, it became necessary to ensure that other sites linking to yours had related content and a fairly good Google Page Rank. Webmasters everywhere began reciprocal linking campaigns. And as you might guess, they found the process to be very tedious and time-consuming..

1. You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially Banners have a less of 0,5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

2. Text ads are better than image ads. Like before, people are more responsive to text than images..

A favicon (pronounced fav-eye-con) - short for 'Favorites Icon' - is a multi-resolution image included on nearly all professionally developed sites. Within Internet Explorer the favicon is displayed on the address line and in the favorites menu. Tabbed browsers like Firefox and Opera extend the functionality of favicons. Firefox can even display animated favicons. Each web browser has a unique user interface, and as a result uses the favicon in different ways. The favicon allows a company to further promote a site by displaying a logo, a mascot, etc. Often, the favicon reflects the look and feel of the web site or the organization's logo.

There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

1. Submit Your RSS Feed to RSS Directories.

This will not only increase the number of sites linking to your website and increasing your link popularity, it will also increase the RSS feeds profile. A number of RSS search engines and RSS directories exist that allow you to freely submit RSS feeds. Feeds are generally categorized and grouped together by subject..

A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind – and it can tell you a lot about what Google thinks of your website..

For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffic for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.

Professional web design has become vital during recent years. A few years ago, it was estimated that a visitor to a web site took about 8 seconds to decide to stay on that web site or click the "Back" button. That was then, this is now: Your web site has only about 4 seconds to make an impression on the visitor. That is not much time at all! Today, people want instant results. Few people even wait to see the entire web design before making their decision. If your web design does not grab their attention immediately, they won't stick around. And if your web site does not offer something of benefit, they won't bookmark it and they won't come back...

Semantic HTML means using HTML tags for their implied meaning, rather than just using (meaningless) div and span tags for absolutely everything. Why would you want to do this? Depending on the tag, the content in the tag can be interpreted in a certain way. Here are some examples...

If you have a website that you want ranked with higher rankings, there are several things you can do on your own to increase rankings. One thing you can do is double check the usage of alt text and heading tags on your sight. I've noticed by not having heading tags and leaving the alt text blank, search engines like Google will rank you with a lower score. This has happened to some of my pages, so I am speaking from experience. Recently I did a revamp on some of the pages on my site and noticed that my page ranking had dropped. I couldn't figure it out until finally I caught a clue, and compared my old pages with the new ones...

There are various ways to use CSS markup in your site pages. You can link external stylesheets to your HTML pages, define CSS elements directly in your HTML code, but what is the best solution? Let's the describe the most popular of them and show their pros and cons...