1. Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
2. The preferred keyword density ratio varies from search engine to search engine.
3. In general, it is recommended using a keyword density ratio in the range of 3-7%.
4. Keyword Frequency refers to the number of times a keyword or keyword phrase appears within a web page.
5. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search using those keywords.

Keyword distribution for SEO purposes at face value appears to be a simple concept. Distribute your selected keywords evenly across your site and wait for your ranking to rise! Unfortunately, like many things to do with SEO it's not quite that simple and many an individual misinterprets the basic principles or quite simply gets it wrong. Below is a small snap shot of some of the common mistakes and problems associated with keyword distribution and some suggested solutions…

Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.

Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword..

Wordtracker is a web-based service that gives you the capability of finding the best keyword phrases for your website. Choosing the best phrases for your site is the single most important thing you can do to ensure the success of your site..

After years of running websites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google.

And that statement has to be refined even further, it's all about obtaining top keyword rankings and keeping them at the top. You must consistently keep your keywords in the top spots on that all important first page of SERPs since your keyword rankings can make or break your online marketing.

If you're targeting extremely competitive and profitable keywords you will have your work cut out for you; unless you have tons of money to buy your way (links) into the top spots, expect to spend months if not years, getting to those top listings. Google has frowned upon link buying and has taken steps to fight it, but this practice is still widespread throughout the web..

Understanding how people actually use words, and the relationships these words have in the context of an Internet search, is key to threading these words and phrases through the fabric of your site. Because the Internet is so very dynamic, with word relationships changing seemingly by the minute, this is a huge and growing challenge for more and more people and companies. After all, the Internet is growing into the major commercial and communication hub of the world. Accurate and useful keyword suggestion tools - and their intelligent implantation into business and marketing strategy, are a major part of the solution...

PPC is a dangerous method of advertising for both beginners and experienced marketers. Experienced marketers recognize the risk and monitor their PPC campaigns closely, especially in the first hours and days of a campaign.

PPC is such a broad and comprehensive situation. It covers many aspects of marketing such as geographical location, time of day or week, networks other than Search, keyword selection, cost of keywords and keyword phrases, negatives, ad writing, landing pages, bidding, testing, click rates, conversion rates and much more.

PPC is no place for new marketers. Writing campaigns with with ads using common keywords is one problematic area..

When NOT to Show Your Ad Negative keywords permit advertisers to specify when ads should not be shown, such as when a keyword has multiple meanings or is part of other popular queries..

The number one Google Adwords frustration we face everyday is the inactive keyword phenomenon. Imagine spending hours of research, grouping and uploading, only to see that 90% of your work was fruitless.

Here are simple tricks that I have had success with in the past in activating keywords and would like to share it with you..

Would you like to get more traffic from your business website? It's a rhetorical question, of course, because we all want more traffic for our websites. It's the first step to Internet marketing success.

In this article, I'll show you an easy way to increase your website's traffic levels (and overall success) through a systematic and proven technique. And you probably already guessed the technique based on the title of this article. Essentially, you are going to write one page of quality web content for each of your key phrases..