PPC is a dangerous method of advertising for both beginners and experienced marketers. Experienced marketers recognize the risk and monitor their PPC campaigns closely, especially in the first hours and days of a campaign.

PPC is such a broad and comprehensive situation. It covers many aspects of marketing such as geographical location, time of day or week, networks other than Search, keyword selection, cost of keywords and keyword phrases, negatives, ad writing, landing pages, bidding, testing, click rates, conversion rates and much more.

PPC is no place for new marketers. Writing campaigns with with ads using common keywords is one problematic area..

SEO copywriting has changed dramatically over the past two or three years. Then, it was all meta tags and keyword density. Now, SEO copywriting is more about quality inbound links and useful content that reads smoothly.

Google's 2010 Mayday algorithm update also emphasises quality content at the expense of 'long-tail keywords' whose demise is spelt in a single, simple term: 'irrelevance'.

The Google Mayday Update of 2010  — and all the other regular changes to the search engine's algorithms  — are focused on delivering optimal search results. The problem for SEO is that these kaleidoscopic changes throw the existing body of optimisation knowledge into turmoil  — for the short term at least…

Search engine optimization (SEO) is necessity for the success of almost every site. SEO is the use of keywords from the beginning of the site that is called page title to throughout the website content. In particular, the density, placement and the actual keywords phrases themselves..

Many think that the only way to increase CPC is to hunt for high paying keywords. Well, in reality, this is totally inefficient. The soundest ways to work on improving CPC imply targeting the right market, enriching content, improving CTR, tracking, testing. All these done, there's nothing else left than trusting AdSense's payment system.

When hearing about CPC boost, everybody thinks of high paying keywords, pick some and then build pages around them. Well it's not like that at all, do not go for it blindly! Artificially created sites around some keywords won't do you any good! High CPC goes beyond just high paying keywords. Media Partners Bot analyses much more than your keywords to serve the ads to your page. And we'll see what are these parameters...