Google continues to give a sore thumb about passing Page Rank to paid link and Matt Cutts as requested that webmaster to use the 'nofollow' attribute to the link for them. Matt Cutts work for Google's quality team specializing in search engine optimization issues.

The problem is that paid links have a long history of annoying Google due to the way they can affect organic rankings...

This article explains how to restrict access to directories with HTTP Basic Authentication...

If you want to drive traffic to your website and increase sales, chances are you are working hard on optimizing your website for SEO and trying hard to add new content regularly. The problem is, not only is this approach time consuming, it takes a long time and no doubt, many a webmaster has lost his desire and his hopes have fizzled because of the lack of short term reward. The answer may well be pay per click internet advertising. Pay per click internet advertising is a way of purchasing advertising space on a search engine page by bidding on a search term. If you bid competitively for a particular term, you may well be placed on the same page as hard working webmasters who have optimized website pages to appear naturally on search engine results pages..

Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.

Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword..

Most people on the internet are good, honest people. However, there are some people browsing the internet who derive fun from poking around websites and finding security holes. A few simple tips can help you secure your website in the basic ways. Now, obviously, the subject of data security is a complicated one and way beyond the scope of this column. However, I will address the very basics one should do which will alleviate many potential problems that might allow people to see things they shouldn't.

You know the old saying about not criticizing someone until you walk in their shoes. But have you noticed how critical many SEOs and Webmasters are when it comes to the search engines, when they've never walked "in their shoes"? Spam is a perfect example.

The search engines have publicly stated that over 90% of submissions made through free add URL pages are spam. A few years ago, a FAST search engine representative showed me some examples of spam - how they tracked spammers, the sheer amount of spam coming from just one spammer, and so forth. Can you imagine how much better their strategies are now for catching spammers?

For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffic for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.

Thanks to adsense, blogs, rss feeds and their listings - not to mention an arsenal of free types of advertising - it's possible to make a very good income without spending a penny and with minimal effort. The trick is to optimize for it.

PLEASE NOTE: Though adsense may have originated with Google's system, there are many other adsense-type programs available, all of which are as viable - some even more so - as theirs. The information included here applies to most of them...