Everyone's buzzing about the new social media launch from Google dubbed "Google Buzz". While millions of people are checking out the great new features it brings and new worlds of communication it has literally just opened up, all of us in the search engine optimization profession are asking, "How Will it Affect Local SEO?"

Let me first point out a few all but obvious strategic advantages Google Buzz has over its competition…

Understanding the PageRank mechanism will give you a key insight as to how webmasters can use the information to increase a web page's ranking in the Google search engine report pages. It is based on a unique set of algorithms that evaluate certain data about a web page, thus assessing that page's popularity and relevance. A more technical approach defines PageRank as being a link analysis algorithm.

But PageRank is more complex than meats the eye…

Dmoz is a human edited directory that has been running since 1998. It was created as a cooperative environment that would allow volunteer editors to keep up with the internet explosion. Way back, Yahoo used to be a directory - not a search engine - and Dmoz was an (eventually bigger) alternative to this. The only difference of course is that we are now well into the Google era of information at your fingertips. Dmoz on the other hand, is pretty much where it started..

1. Submit your blog to directories in your niche.
2. Submit your blog to all the free directory and search engines.
3. Submit your site to free website review sites like Cool Site of the Day.
4. Submit each and every post to social bookmarking sites using Onlywire.
5. Submit your articles to article directories like Articles base and associated content (change the article 20% to 30%, so it wont be picked up by SE as a duplicate content)…

2009 saw a lot of exciting changes and additions to the world of online marketing and search engine optimization. Some important events that took place were the launch of BING, announcement of Google Caffeine, the merger of Yahoo and Microsoft search. 2010 will see real time web emerging which will become more popular than the traditional methods of optimization.

Following is the list of pointers to get your website on top, reach out to potential customers and ensure brand visibility in 2010..

Online market is growing rapidly and it will continue to grow in much more better way in 2010. As all of us know, there is a huge contribution of search engines mainly of Google in online marketing. Websites which tops in Google ranking will undoubtedly get huge volume of visitors to the websites than the other sources. Only way to top the search engines is Search Engine Optimization.

It is likely to be a question in SEO expert's mind that it is reliable to continue with current SEO strategy in order to rule the search rankings or there will be some dramatic changes in Google's algorithm for improved search engine results..

Yahoo has one of the oldest and most active community sites on the internet. You can say that they "invented" social websites with Yahoo Answers. If you haven't heard of it then where the hell have you been?

Yahoo Answers is HIGHLY respected in SEO land and the PR9 comes with a lot of link juice even though the links are NOFOLLOW. Before I go any further I don't want you to get hung up with building links from Yahoo Answers. One or two a week is plenty. You just want to get yourself "in there"..

Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects.

Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts..

Google Caffeine is the name given to Google’s “Next Generation” search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google’s infamous Updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages, including yours.

If that doesn’t sound ominous enough, according to Matt Cutts (Google Spokesperson) one database is already showing Google Caffeine, and the full blown version will be released after the holidays..

Why online marketers and webmasters alike avoid linking out to other websites?

There are numerous website owners who feel like they're doing themselves a disservice by including outbound links to other websites. The fear is that they will somehow lose their Google PageRank by doing this.

Some believe that outbound links will add little, and will be at the expense of inbound links. Their arguments are along two lines: the argument that outbound links "drain" PageRank; and the argument that the massive reciprocity of all those sites you linked to will result in enough inbound links to cause Google to think you're using "black hat" techniques. Neither of these are true..