Webmaster Tips » SEO
Getting Traffic From Yahoo Answers
Yahoo has one of the oldest and most active community sites on the internet. You can say that they "invented" social websites with Yahoo Answers. If you haven't heard of it then where the hell have you been?
Yahoo Answers is HIGHLY respected in SEO land and the PR9 comes with a lot of link juice even though the links are NOFOLLOW. Before I go any further I don't want you to get hung up with building links from Yahoo Answers. One or two a week is plenty. You just want to get yourself "in there"..
20 Tools for Tracking Social Media Marketing Activity
Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects.
Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts..
Google Caffeine And The New Ranking Factors
Google Caffeine is the name given to Google’s “Next Generation” search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google’s infamous Updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages, including yours.
If that doesn’t sound ominous enough, according to Matt Cutts (Google Spokesperson) one database is already showing Google Caffeine, and the full blown version will be released after the holidays..
Are Outbound Links Good or Bad for SEO?
Why online marketers and webmasters alike avoid linking out to other websites?
There are numerous website owners who feel like they're doing themselves a disservice by including outbound links to other websites. The fear is that they will somehow lose their Google PageRank by doing this.
Some believe that outbound links will add little, and will be at the expense of inbound links. Their arguments are along two lines: the argument that outbound links "drain" PageRank; and the argument that the massive reciprocity of all those sites you linked to will result in enough inbound links to cause Google to think you're using "black hat" techniques. Neither of these are true..
High Bounce Rate And Its Impact On SEO
A high bounce rate is a red flag for any website, because it means that all of your traffic is exiting at the landing page - without even clicking through to any other page on the site. The strategy is to get your customers to stay on your website for as long as possible, the longer they are there, the more likely you are to make a sale. You have to retain your traffic.
If the rate of traffic exiting your site has been rising - it's time to make some changes. To start, you want to identify what is causing them to leave your site. A site's bounce rate is a standard analytics metric, so you will likely uncover lots of useful data when you begin to research..
Do You Really Want Your Site on Page One of Google?
Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you?
I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell out of his chair!
I followed up by asking him if he could ever think of ANY reason for his website pages NOT to be found on page 1 in the Google SERPs (search engine results pages)..
How to Get Your Pictures On Top of Google Image Search
Everybody talks about SEO for Google. But what about Google image search? Why would you want your pictures to come up there first? Well, the answer is simple: you get more visitors from image search. For example web-page that talks about dogs, gets reasonable amount of visitors from those who's searching for dogs or puppies etc. It could be a good idea to promote your products through those pictures as well. At the moment the competitions in this field is average, so being successful could be fast..
Does Google PageRank Count Anymore?
Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov's dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.
Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools..
Microsoft Releases Bing White Paper for Webmasters
Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft's own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders..
101 Free SEO Tools
Nowadays, anyone can build a website. Free online services make it easy for even the non-technical user to create one. But, what do you do after building and launching a website? How do you get it noticed? How do you distinguish your site from another?
The answer is to come up with an SEO strategy. SEO or Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Of course, the process involves a number of steps: researching the web, monitoring your competition, tracking your online stats and anticipating your target market's search engine habits. Sound impossible to take on?
Fortunately, just as you can DIY and create a website, you can also DIY and craft your own SEO strategy. To help you get your website to the top of the Search Engine Results Pages (SERPs), we take a look at 101 Free SEO tools, techniques and resources (available for either download or online usage)..