Webmaster tips » SEO

Mar 6, 2008
Peter Brittain

Why is a DMOZ listing so important?

Average rating:
  • 4.1 out of 5 Stars
Rate this article

The Open Directory Project (ODP) is known as DMOZ because of its original domain name, directory.mozilla.org and is a multilingual open content directory of web sites that is developed and maintained by a community of volunteer editors. Being listed in the directory is free.

DMOZ uses a hierarchical system for organizing website listings. Listings are sorted into categories, which can then include sub-categories under them.

Google uses DMOZ as a directory source so it is important to have your site listed in its index. Google's own directory is actually the whole DMOZ directory.

Robozilla which is DMOZ's web crawler checks the status of all sites listed and periodically flags websites which appear to have moved or disappeared. This helps to reduce the link rot in its web directory.

Now, it has been said that without a DMOZ listing you will not rank well in Google. This is not true, but it is one of the best authoritative links around.

How to Get Listed?

There are two ways you can submit your site to DMOZ. The first way is to find the category your site belongs to and enter your website there. Another way is to go directly to the region where your business is located. Then look for the category you want within that region and submit your website in that location. Always try to submit to a category that has an editor and be patient. Getting listed is notoriously slow, but the results can be well worth it. We know that being listed will probably help our Google rankings, but getting in can take a very long time.

There is a massive accumulation of sites waiting to be reviewed. Each editor can only edit their own categories. One of the main reasons websites seem to wait forever to get listed is actually the fault of the submitter of the site. The website must be put in the correct category - not one that nearly fits or one that you would like it in more. This causes a delay with the submission being passed along to the correct category and added to the unreviewed queue - again.

So, when submitting a site, always take time to find the right category for it. Don't be enticed to submit it to a category that is higher up than it belongs, because it won't be accepted there and will cause delays.

How good is a listing in DMOZ? It will certainly help your bid for a first page listing in Google and you will sometimes find that the description used by the search engines when they list your website in their natural results will be from the DMOZ listing, not from your websites description Meta tag.

A quality link from an authoritative site or directory like Yahoo or DMOZ linking back to you is better than 500+ links from link farms or other irrelevant sources.

Not many people actually use DMOZ for searches so a DMOZ listing is not really for generating traffic. However, its data can be freely downloaded, and any website, however small, can use it.

This has some significant effects for websites that are listed in DMOZ.

PageRank is an integral part of Google's position algorithm, and top PageRank can mean superior rankings. The PageRank within a website is increased by other sites that link to it.

The higher the PageRank of the pages that link to it, the better it is for the site that the link points to.

A DMOZ listing produces two important links to a site - one from DMOZ and one from the Google directory.

Both of these usually have high PageRank. Then add the links from the thousands of small sites that have downloaded the DMOZ directory to their own and you can see why it is very valuable for your website to have a DMOZ listing.

Print! Print this article   Bookmark:

About The Author
Peter Brittain is an internet marketing expert who writes a blog on internet marketing and owns an Australian web directory.
Rate This Article
How would you rate the quality of this content? Currently rated: 4.1 out of 5 stars. 7 people have rated this article.
Use your mouse pointer to select as many stars as you want, and press the left mouse button to vote.
  • 4.1 out of 5 Stars
  • 1
  • 2
  • 3
  • 4
  • 5
Other SEO Articles
Rating: 5 stars
9 Ways to Increase Website Traffic Using Google Image Search by Dr. Deepak Dutta (Mar 4, 2008)
Google search engine indexes images in your web pages. When someone uses Google Image Search to find images on the web, what chance does your website have to show up in the search results? If you know how to optimize images in your web pages, your images will have high rankings in the image search results...
Rating: 4.2 stars
8 Useful SEO Techniques by Titus Hoskins (Mar 3, 2008)
Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google...
Rating: 3 stars
One page per targeted keyword strategy explained by Brandon Cornett (Feb 28, 2008)
Would you like to get more traffic from your business website? It's a rhetorical question, of course, because we all want more traffic for our websites. It's the first step to Internet marketing success...
Rating: 3 stars
Google Ranking Factors by Jeremy Morgan (Feb 18, 2008)
Ever wondered how the Google algorithm really works? I've gathered some info from trusted sources as to how Google ranks pages. This is information piled together from Google, Matt Cutts and others about how the algorithm works...
Rating: 4.5 stars
Google Sandbox Explained by Anchu Jain (Feb 17, 2008)
The Sandbox is part of Google's ranking filters, the most important element of which appears to be time online and the age of your website. The age of your web site influences your rankings as well as the age of the web sites that link to your web site...