Today there are literally thousands of Websites on the World Wide Web. Unfortunately, only a few generate the capital or clientele they desire. Many websites do not appeal nor grab visitor's attention. Also, many display poor depictions of products and/or advertise low quality merchandise. There are several other factors but, if you can't catch your visitor's attention immediately you will never reach your ultimate goal which is making tons of cash. I come across many websites daily and only a few have what it takes to call itself a true winner. Here are the most important 15 tips for building a website that sell:
- Homepage Content
You never get a second chance to make a first impression. Your homepage must be well organized, not cluttered, ease to follow and consumers understand immediately what you sell. An interchangeable homepage is even better because you can change it to depict yearly events such as holidays and/or seasonal occasions. Homepages that feature sales, promotions or product(s) do extremely well. Color and content go hand and hand. Colors have a strong psychological impact on your visitors. Combinations of Red, Black and white are used with many big companies. However, leave as much white space as possible. Also blue and white with red accent works just fine too. Never sell anything that offends or makes consumers uncomfortable. Keep good clean moral content on your website, your business will prosper.
- Create a slogan
Something quick, short and simple that becomes synonymous with your business. When visitors click on your website they know what you do right away and your slogan is your promise.
- Ease of navigation
Always place navigation links to your products on the left side of the homepage in alphabetical order.
- Quality of products
Sell products that consumers want! Sell quality products! Ask yourself would I purchase what I'm selling? If you settle for anything less you'll be out of business before you get started. Make certain the picture quality is top notch.
- Affiliate Program
Make sure your site can accept affiliates. This is where a person or website refers a potential new buyer to a seller's site and vice versa. Cost per sale is the biggest moneymaker for affiliates.
- Consumer Promotions
Offer diverse promotion(s) such as 10 to 20% off select products or free shipping to draw customers in. Feature item(s) on your homepage so customers won't have to search for promotions, specials or featured items.
- Consumer Savings
Make sure your website has the versatility to cut or reduce prices. Show your consumers what the original price was, along with the new one. Basically, show the amount of money your consumer is saving.
- Variety of products
Sell a variety of products which appeals to all demographics. Your online business is viral and will expand across the country in no time with the right product(s).
- Fast page load
Animation, doorway pages, music, videos and page transitions are simply not needed. Flash technology slows down image and page loads further distracting your visitors from the main point at hand. Visitors will only spend a few seconds waiting for a site to load. Keep it simple easy to follow and plenty of white space.
Incorporate your e-catalog in your navigation bar as a hyperlink. Visitors can browse your e-catalog(s) right on your site with out surfing your e-store.
- Contact Information
Make certain all information (addresses and phone numbers) is visible and correct. A business cell phone would pay big dividends because you are able to answer question about products or problems. Many consumers prefer to speak with a live person it builds rapport and confidence.
- Free Registration
Always let your customers browse your e-store for free. The only time they should have to register "for free" is when it is time to purchase.
- About Us
Make visitors feel at home when they enter you website by writing a 20-40 word blurb about you and your business on the homepage. It can be as simple as how you got started or how you love what you do.
- Payment System
Make sure you have a shopping cart and merchant account which allows customers to use their credit cards right on your site. Have it integrated with Pay-Pal at a minimum. Verify the system automatically sends confirmation emails after completion of purchase. Also, integrate a consumer feedback section so consumers can generate feedback at their leisure.
Always keep track of your customers email information and electronically send them monthly sales updates, product promotions, new products information etc. Your business passive income will grow constantly.