Whether you're new to internet marketing or not, Squidoo really is one of the easiest ways to market your business online, build traffic to your site, and you can even make money.
For those that don't know what Squidoo is, it's the brain child of Seth Godin one of the top marketers online. A Squidoo lens is a page on the Squidoo site that is on a specific topic.
A lens can contain articles, reviews, RSS feeds, links, and all kinds of other resources on a specific topic. Lenses also tend to rank really high in the search engines making it an easy way to get your site seen without your site having high search engine rankings.
The best part is that this site is friendly to affiliate programs, so if you're a bum marketer, or you don't have a site of your own, this is an easy way to build one. There are, in fact, quite a few lensmasters who make a full time living with their Squidoo lenses, and if you choose to, you can too.
Although there are many ways to market your Squidoo lenses, here are five tips that will help you quickly promote your lenses and get high rankings:
- Carefully choose your keywords.
You want to make sure that the keywords you use are keywords that people are actually searching for. You also want to make sure that the keywords aren't too broad. Long tail keywords, keyword phrases at least three to four words long, will help you drive more targeted traffic to your lens.
Test your keywords to see which ones are getting you traffic. Look for more keywords that may be related to your lens and add those.
- Bookmark your lenses.
This is one of the easiest ways to get new traffic to your lenses and announce them. You can use services like Digg, as well as Only Wire.
Not only will this give your lenses some good, high ranking backlinks, but it will also help your lenses get indexed faster.
- Link your lenses to other lenses.
You want to make sure that the lenses you create in your account are similar in topic. You can easily link these lenses together. This is another form of linking for your lenses, but it's called internal linking. This will also help you raise your rankings in the search engines.
- Visit other lenses.
You can share your lenses on Squidoo by visiting other lenses. You want to look for lenses that are related to yours and have a guestbook. You can post comments on these guest books and leave a link to your site. You also want to vote on other lenses. This will help get other lens masters to your lens.
- Join groups.
There are thousands of groups on Squidoo you can join and showcase your lenses. You can do a search through the groups to find groups related to your lenses and add your lenses to these groups. This is also an opportunity for you to see what others are doing with their lenses so you can improve yours, get more traffic, and make more sales.
Squidoo also has plenty of resources to help you get more traffic to your lenses, including Squidoo U, a forum, and tips on showing off your lenses.