⚡ Authentication in Italy

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, Apple, Microsoft, and Discord.

Italy is a Southern European country with a population of around 59 million people.

According to our statistics, authentication services are detected on 0.6% of websites from Italy.

Statistics based on 88K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top authentication services in Italy in 2026, based on market share.

The most popular is Google Identity with an impressive share of 37.7%, followed by Facebook Login with 20.3% and Google Sign-In with 19.9%.

Google Identity 37.7%
Facebook Login 20.3%
Google Sign-In 19.9%
Sign In with Apple 7.1%
Amazon Cognito 5.7%
Okta 3.4%
Firebase Authentication 2.7%
Supabase 2.3%
Microsoft Identity Platform 1.9%
Keycloak 1.7%
Microsoft Entra ID 1.5%
Auth0 1.3%
Shibboleth 1.1%
Auth.js 1%
Sign In with LinkedIn 1%

🚀 Highlights

Here is a list of the top services that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Sign In with Apple ^(-1)
5. Amazon Cognito ^(-3)
6. Okta ^(-5)
7. Firebase Authentication ^(-2)
11. Microsoft Entra ID ^(-2)
13. Shibboleth ^(-5)
15. Sign In with LinkedIn ^(-1)
17. Telegram Login ^(-3)

✨ Best Authentication Services

Below is a more detailed list of 18 authentication services used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	37.7%
2	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	20.3%
3	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity Services for Web. FreeLegacy	19.9%
4	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	7.1%
5	Amazon Cognito Seattle, Washington, United States A user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps. Free tier$$$	5.7%
6	Okta San Francisco, California, United States A cloud-based identity and access management platform built around a centralized directory of user and customer profiles. $1,500+/year	3.4%
7	Firebase Authentication Mountain View, California, United States A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$	2.7%
8	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	2.3%
9	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	1.9%
10	Keycloak San Francisco, California, United States An open-source identity and access management solution that provides user federation, strong authentication, user management, fine-grained authorization, and more. FreeOpen source	1.7%
11	Microsoft Entra ID Redmond, Washington, United States A cloud-based identity and access management solution. Free$6+/user/month	1.5%
12	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	1.3%
13	Shibboleth Bristol, United Kingdom A SAML-based single sign-on web application that is widely used in academic organizations. FreeOpen source€2,750+/year	1.1%
14	Auth.js San Francisco, California, United States An open-source authentication solution that integrates with Next.js, Nuxt, Qwik, and other modern JavaScript frameworks to handle user sign-in, session management, and access control. FreeOpen source	1%
15	Sign In with LinkedIn Mountain View, California, United States An authentication service that allows sites and applications to use the LinkedIn sign-in feature. Free	1%
16	Netlify Identity San Francisco, California, United States A plug-and-play microservice for handling site functionalities like signups, logins, password recovery, user metadata, and roles. $99+/month	0.6%
17	Telegram Login Dubai, United Arab Emirates An easy way to authorize users on your website via the Telegram instant messenger. Free	0.4%
18	Clerk San Francisco, California, United States An authentication and user management service for Next.js, Remix, Nuxt, React, Vue.js, and other frameworks that provides prebuilt interfaces and APIs to handle user identity, sessions, and access control. Free$25+/month	0.2%

👉 See Also

🌎 Authentication in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 88,934 websites from Italy.
We currently track the presence of 20 authentication services across the web.
Of these, 18 were detected on websites from Italy.
Statistics were last calculated on April 6, 2026.
For more details, see our methodology and disclaimer.