⚡ Authentication Services in Latvia

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, and Apple.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our statistics, authentication services are detected on 1.1% of websites from Latvia.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top authentication services in Latvia in 2026, based on market share.

The most popular is Google Identity, which dominates the market with an overwhelming 57.9% share.
It is followed by Facebook Login with 15.8% and Google Sign-In with 10.5%.

Google Identity 57.9%
Facebook Login 15.8%
Google Sign-In 10.5%
Sign In with Apple 8.8%
Supabase 7%
Auth0 3.5%
Microsoft Identity Platform 1.8%
Amazon Cognito 1.8%
Firebase Authentication 1.8%
Microsoft Entra ID 1.8%

🚀 Highlights

Here is a list of the top services that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Sign In with Apple ^(-2)
10. Microsoft Entra ID ^(-4)

✨ Best Authentication Services

Below is a more detailed list of 10 authentication services used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	57.9%
2	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	15.8%
3	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity services for Web. FreeLegacy	10.5%
4	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	8.8%
5	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	7%
6	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	3.5%
7	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	1.8%
8	Amazon Cognito Seattle, Washington, United States A user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps. Free tier$$$	1.8%
9	Firebase Authentication Mountain View, California, United States A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$	1.8%
10	Microsoft Entra ID Redmond, Washington, United States A cloud-based identity and access management solution. Free$6+/user/month	1.8%

👉 See Also

🌎 Authentication in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,999 websites from Latvia.
We currently track the presence of 20 authentication services across the web.
Of these, 10 were detected on websites from Latvia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.