⚡ Authentication in Latvia

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, Apple, Microsoft, and Discord.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our statistics, authentication services are detected on 1.1% of websites from Latvia.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top authentication services in Latvia in 2026, based on market share.

The most popular is Google Identity, which dominates the market with an overwhelming 65.2% share.
It is followed by Google Sign-In with 15.2% and Sign In with Apple with 10.9%.

Google Identity 65.2%
Google Sign-In 15.2%
Sign In with Apple 10.9%
Facebook Login 10.9%
Microsoft Identity Platform 2.2%
Auth0 2.2%
Microsoft Entra ID 2.2%
Supabase 2.2%

🚀 Highlights

Here is a list of the top services that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Authentication Services

Below is a more detailed list of 8 authentication services used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	65.2%
2	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity services for Web. FreeLegacy	15.2%
3	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	10.9%
4	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	10.9%
5	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	2.2%
6	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	2.2%
7	Microsoft Entra ID Redmond, Washington, United States A cloud-based identity and access management solution. Free$6+/user/month	2.2%
8	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	2.2%

👉 See Also

🌎 Authentication in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,030 websites from Latvia.
We currently track the presence of 20 authentication services across the web.
Of these, 8 were detected on websites from Latvia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.