⚡ Authentication in New Zealand

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, Apple, Microsoft, and Discord.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our statistics, authentication services are detected on 0.6% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top authentication services in New Zealand in 2026, based on market share.

The most popular is Google Identity with an impressive share of 38.3%, followed by Auth0 with 12.3% and Microsoft Identity Platform with 11.1%.

Google Identity 38.3%
Auth0 12.3%
Microsoft Identity Platform 11.1%
Facebook Login 9.9%
Microsoft Entra ID 7.4%
Sign In with Apple 6.2%
Supabase 6.2%
Amazon Cognito 4.9%
Firebase Authentication 4.9%
Google Sign-In 3.7%
Auth.js 2.5%
Keycloak 1.2%
Okta 1.2%
Sign In with LinkedIn 1.2%

🚀 Highlights

Here is a list of the top services that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Authentication Services

Below is a more detailed list of 15 authentication services used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	38.3%
2	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	12.3%
3	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	11.1%
4	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	9.9%
5	Microsoft Entra ID Redmond, Washington, United States A cloud-based identity and access management solution. Free$6+/user/month	7.4%
6	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	6.2%
7	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	6.2%
8	Amazon Cognito Seattle, Washington, United States A user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps. Free tier$$$	4.9%
9	Firebase Authentication Mountain View, California, United States A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$	4.9%
10	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity services for Web. FreeLegacy	3.7%
11	Auth.js San Francisco, California, United States An open-source authentication solution that integrates with Next.js, Nuxt, Qwik, and other modern JavaScript frameworks to handle user sign-in, session management, and access control. FreeOpen source	2.5%
12	Keycloak San Francisco, California, United States An open-source identity and access management solution that provides user federation, strong authentication, user management, fine-grained authorization, and more. FreeOpen source	1.2%
13	Okta San Francisco, California, United States A cloud-based identity and access management platform built around a centralized directory of user and customer profiles. $1,500+/year	1.2%
14	Sign In with LinkedIn Mountain View, California, United States An authentication service that allows sites and applications to use the LinkedIn sign-in feature. Free	1.2%
15	Netlify Identity San Francisco, California, United States A plug-and-play microservice for handling site functionalities like signups, logins, password recovery, user metadata, and roles. $99+/month	1.2%

👉 See Also

🌎 Authentication in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,635 websites from New Zealand.
We currently track the presence of 20 authentication services across the web.
Of these, 15 were detected on websites from New Zealand.
Statistics were last calculated on May 21, 2026.
For more details, see our methodology and disclaimer.