⚡ Authentication in Serbia

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, Apple, Microsoft, and Discord.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our statistics, authentication services are detected on 0.6% of websites from Serbia.

⭐ Most Popular in 2026

The following chart shows the top authentication services in Serbia in 2026, based on market share.

The most popular is Facebook Login with an impressive share of 43.1%, followed by Google Identity with 39.2% and Google Sign-In with 17.6%.

🚀 Highlights

Here is a list of the top services that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Authentication Services

Below is a more detailed list of 11 authentication services used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	43.1%
2	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	39.2%
3	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity Services for Web. FreeLegacy	17.6%
4	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	5.9%
5	Microsoft Entra ID Redmond, Washington, United States A cloud-based identity and access management solution. Free$6+/user/month	3.9%
6	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	2%
7	Amazon Cognito Seattle, Washington, United States A user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps. Free tier$$$	2%
8	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	2%
9	Firebase Authentication Mountain View, California, United States A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$	2%
10	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	2%
11	Netlify Identity San Francisco, California, United States A plug-and-play microservice for handling site functionalities like signups, logins, password recovery, user metadata, and roles. $99+/month	2%

👉 See Also

🌎 Authentication in other countries

Data is based on the analysis of 8,522 websites from Serbia.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.