⚡ Authentication in Sweden

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, Apple, Microsoft, and Discord.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our statistics, authentication services are detected on 0.5% of websites from Sweden.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top authentication services in Sweden in 2026, based on market share.

The most popular is Google Identity with a share of 27.8%, followed by Google Sign-In with 14.6% and Supabase with 13.3%.

Google Identity 27.8%
Google Sign-In 14.6%
Supabase 13.3%
Facebook Login 11.4%
Microsoft Identity Platform 8.9%
Auth0 6.3%
Sign In with Apple 5.7%
Okta 5.1%
Microsoft Entra ID 3.8%
Amazon Cognito 3.8%
Firebase Authentication 2.5%
Keycloak 2.5%
Auth.js 2.5%
Shibboleth 1.3%
Sign In with LinkedIn 1.3%

🚀 Highlights

Here is a list of the top services that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Google Sign-In ^(-1)
3. Supabase ^(-3)
5. Microsoft Identity Platform ^(-2)
8. Okta ^(-3)
9. Microsoft Entra ID ^(-4)
13. Auth.js ^(-1)
14. Shibboleth ^(-4)
15. Sign In with LinkedIn ^(-1)
16. Clerk ^(-1)

✨ Best Authentication Services

Below is a more detailed list of 17 authentication services used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	27.8%
2	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity services for Web. FreeLegacy	14.6%
3	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	13.3%
4	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	11.4%
5	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	8.9%
6	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	6.3%
7	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	5.7%
8	Okta San Francisco, California, United States A cloud-based identity and access management platform built around a centralized directory of user and customer profiles. $1,500+/year	5.1%
9	Microsoft Entra ID Redmond, Washington, United States A cloud-based identity and access management solution. Free$6+/user/month	3.8%
10	Amazon Cognito Seattle, Washington, United States A user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps. Free tier$$$	3.8%
11	Firebase Authentication Mountain View, California, United States A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$	2.5%
12	Keycloak San Francisco, California, United States An open-source identity and access management solution that provides user federation, strong authentication, user management, fine-grained authorization, and more. FreeOpen source	2.5%
13	Auth.js San Francisco, California, United States An open-source authentication solution that integrates with Next.js, Nuxt, Qwik, and other modern JavaScript frameworks to handle user sign-in, session management, and access control. FreeOpen source	2.5%
14	Shibboleth Bristol, United Kingdom A SAML-based single sign-on web application that is widely used in academic organizations. FreeOpen source€2,750+/year	1.3%
15	Sign In with LinkedIn Mountain View, California, United States An authentication service that allows sites and applications to use the LinkedIn sign-in feature. Free	1.3%
16	Clerk San Francisco, California, United States An authentication and user management service for Next.js, Remix, Nuxt, React, Vue.js, and other frameworks that provides prebuilt interfaces and APIs to handle user identity, sessions, and access control. Free$25+/month	1.3%
17	Netlify Identity San Francisco, California, United States A plug-and-play microservice for handling site functionalities like signups, logins, password recovery, user metadata, and roles. $99+/month	0.6%

👉 See Also

🌎 Authentication in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,006 websites from Sweden.
We currently track the presence of 20 authentication services across the web.
Of these, 17 were detected on websites from Sweden.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.