⚡ Authentication in Thailand

Authentication services enable developers to integrate third-party authentication into their websites and applications, allowing users to sign in with accounts from identity providers such as Google, Facebook, Apple, Microsoft, and Discord.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our statistics, authentication services are detected on 1% of websites from Thailand.

⭐ Most Popular in 2026

The following chart shows the top authentication services in Thailand in 2026, based on market share.

The most popular is Google Identity with an impressive share of 42.5%, followed by Facebook Login with 36.8% and Google Sign-In with 19.3%.

Google Identity 42.5%
Facebook Login 36.8%
Google Sign-In 19.3%
Sign In with Apple 4.4%
Firebase Authentication 1.3%
Supabase 1.3%
Microsoft Identity Platform 0.4%
Auth0 0.4%

🚀 Highlights

Here is a list of the top services that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Authentication Services

Below is a more detailed list of 8 authentication services used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Google Identity Mountain View, California, United States A suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps. Free	42.5%
2	Facebook Login Menlo Park, California, United States A convenient way for Facebook's billions of global users to log into your app or website. Free	36.8%
3	Google Sign-In Mountain View, California, United States A deprecated JavaScript library that has been superseded by Google Identity Services for Web. FreeLegacy	19.3%
4	Sign In with Apple Cupertino, California, United States A service provided by Apple that allows users to sign in to apps and websites using their Apple IDs. $99/year	4.4%
5	Firebase Authentication Mountain View, California, United States A backend authentication service that enables applications to sign in users using email and password, third-party identity providers, email links, and phone numbers. Free tier$$$	1.3%
6	Supabase Singapore An open-source backend-as-a-service platform based on PostgreSQL. FreeOpen source$25+/month	1.3%
7	Microsoft Identity Platform Redmond, Washington, United States A cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts. Free$6+/user/month	0.4%
8	Auth0 San Francisco, California, United States A cloud-based identity and authentication management platform that allows developers to add authentication to their applications. Free$35+/month	0.4%

👉 See Also

🌎 Authentication in other countries

Data is based on the analysis of 22,527 websites from Thailand.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.