⚡ Bot Mitigation in the United Kingdom

Bot mitigation software is designed to identify and control automated traffic on websites and online services by distinguishing malicious bots from legitimate users.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, bot mitigation tools are detected on 6.5% of websites from the United Kingdom.

Statistics based on 165K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top bot mitigation tools in the United Kingdom in 2026, based on market share.

The most popular is Cloudflare Bot Management, which dominates the market with an overwhelming 88.1% share.
It is followed by Imperva WAF with 4.3% and Akamai Bot Manager with 3.1%.

Cloudflare Bot Management 88.1%
Imperva WAF 4.3%
Akamai Bot Manager 3.1%
ClickCease 2%
Datadome 0.9%
Human 0.4%
AWS WAF Captcha 0.3%
CHEQ 0.2%
Radware Bot Manager 0.2%
DDoS Guard 0.2%
ClickGuard 0.2%
BotD 0.2%
Seon 0.2%
AntiBot Cloud 0.1%
Link11 0.1%

🚀 Highlights

Here is a list of the top tools that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Imperva WAF ^(-1)
4. ClickCease ^(-1)
5. Datadome ^(-1)
6. Human ^(-1)
7. AWS WAF Captcha ^(-4)
8. CHEQ ^(-6)
11. ClickGuard ^(-10)
12. BotD ^(-16)
13. Seon ^(-10)
14. AntiBot Cloud ^(-8)

✨ Best Bot Mitigation Tools

Below is a more detailed list of the top 25 of the 26 bot mitigation tools used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Cloudflare Bot Management San Francisco, California, United States A security service that detects and mitigates automated bot traffic while allowing legitimate bots such as search engine crawlers. Free$25+/month	88.1%
2	Imperva WAF San Mateo, California, United States Imperva Cloud WAF protects websites from automated vulnerability scans, Layer 7 DDoS attacks, and malicious bots. $7,000+/year	4.3%
3	Akamai Bot Manager Cambridge, Massachusetts, United States An enterprise bot management and mitigation solution that detects, categorizes, and controls automated traffic across websites, APIs, and mobile applications at the network edge. $4,000+/month	3.1%
4	ClickCease Tel Aviv, Israel An ad fraud prevention platform that protects paid advertising campaigns by detecting and blocking invalid clicks, impressions, and bot traffic across major networks such as Google, Meta, and Microsoft Ads. $99+/month	2%
5	Datadome New York, United States A SaaS-based bot protection and fraud prevention platform that secures websites, mobile apps, and APIs from automated threats. $3,690+/month	0.9%
6	Human New York, United States A cybersecurity solution designed to protect digital advertising, mitigate malicious bot attacks, and defend against account takeover and fake accounts. $$$	0.4%
7	AWS WAF Captcha Seattle, Washington, United States A feature of the AWS WAF web application firewall that helps protect web applications by requiring requests that match specific criteria to solve a captcha puzzle or silent challenge before proceeding. $$$	0.3%
8	CHEQ Tel Aviv, Israel A click fraud protection software solution that uses machine learning to block fraudulent clicks and protect ad campaigns from fraud. $99+/month	0.2%
9	Radware Bot Manager Tel Aviv, Israel A cloud-based bot management platform designed to protect web applications, mobile apps, and APIs from automated threats such as account takeover, DDoS attacks, and web scraping. $1,130+/month	0.2%
10	DDoS Guard Rostov-on-Don, Russia A Russian cybersecurity company specializing in DDoS protection services. $100+/month	0.2%
11	ClickGuard Wilmington, Delaware, United States A click fraud prevention tool that can protect your PPC campaign from bot traffic attacks. $74+/month	0.2%
12	BotD Chicago, Illinois, United States An open-source JavaScript library that detects bots and automation tools directly in the browser without requiring a server component. FreeOpen source	0.2%
13	Seon Austin, Texas, United States A risk mitigation platform that enables fraud detection and bot mitigation through machine learning, APIs and custom rules. $699+/month	0.2%
14	AntiBot Cloud Armenia Free software and a cloud-based service that protects PHP websites from bad bots and scrapers. FreeOpen source$10+/month	0.1%
15	Link11 Frankfurt, Germany Offers a cloud-based security platform that includes web application firewall, distributed denial-of-service protection, bot management, and API security. €613+/month	0.1%
16	Anubis Ottawa, Ontario, Canada An open-source anti-bot solution designed to use a proof-of-work challenge to website visitors before granting access. FreeOpen source$50+/month	0.1%
17	Oracle WAF Austin, Texas, United States A cloud-based, PCI-compliant, global security service that protects applications from malicious and unwanted internet traffic. $5+/month	0.08%
18	Arkose Labs San Mateo, California, United States A cybersecurity platform for advanced bot prevention that combats card testing and other automated attacks. $$$	0.07%
19	Imunify360 Estero, Florida, United States A comprehensive security suite for Linux web servers that includes antivirus, firewall, WAF, and more. $12+/month	0.04%
20	Qrator Prague, Czech Republic A company of Russian origin that offers cloud-based Web Application Firewall and DDoS protection services. 23,000 RUB/month	0.03%
21	CDNetworks Bot Shield Singapore A cloud-based bot management solution designed to protect web assets from automated attacks, fraud, and resource abuse.	0.03%
22	F5 Distributed Cloud Bot Defense Seattle, Washington, United States A cloud-based bot management platform designed to protect web and mobile applications from automated threats such as account takeovers, credential stuffing, and content scraping. $5,000/month	0.03%
23	BitNinja Debrecen, Hungary A server security suite with a centralized dashboard containing an AI-powered Linux malware scanner, IP reputation, WAF, and spam detection. Free$5+/month	0.03%
24	Myra Munich, Germany A German security-as-a-service platform offering DDoS mitigation, a hyperscale web application firewall, deep bot management, CDN, secure DNS, and real-time traffic filtering. €290+/month	0.02%
25	AppTrana WAF Vadodara, Gujarat, India An AI-powered, fully managed web application firewall with zero-day vulnerability protection. $99+/app/month	0.02%

👉 See Also

🌎 Bot Mitigation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 165,487 websites from the United Kingdom.
We currently track the presence of 33 bot mitigation tools across the web.
Of these, 26 were detected on websites from the United Kingdom.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.