Clay

Vox Media, New York, United States

Clay is an open-source CMS created by New York Media powering New York Magazine, Vulture, The Cut, Grub Street and Slate.

According to our data, Clay ranks 257th among the content management systems we track.
It has 0.001% of the CMS market share and powers <0.001% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Clay is available for free.

Free ✔️ Open source

📊 Rankings and Market Share

CMS
- Rank: 257
- Market share: 0.001%

⚡ Sites Powered by Clay

We have data on 11 websites that use the Clay CMS platform.

The highest rated site using Clay is vulture.com.

#	Website	Rank	Country	Language
1	vulture.com	#2,702	United States	English
2	thecut.com	#3,975	United States	English
3	slate.com	#18,482		English
4	nymag.com	#23,267	United States	English
5	curbed.com	#62,913	United States	English
6	grubstreet.com	#175,253	United States	English
7	my.nymag.com			English
8	labs.slate.com			English
9	media.nymag.com			English
10	jeremycschofield.com		China	Chinese
11	036121.com		China	Chinese

📈 Usage Statistics

Most of the sites that use Clay:

are located in the United States
have content in English
use the .com domain extension
fall into the Entertainment category.

🌎 Countries📢 Languages⭐ TLDs🗃️ Domain Categories

Most of the sites using Clay are from the United States and China.

United States 71.4%
China 28.6%

Most Clay users speak English or Chinese.

English 81.8%
Chinese 18.2%

The Clay CMS platform is especially popular on .com top-level domains.

.com 100%

The primary market segments for websites utilizing Clay include entertainment, blogs and wiki, and education and reference.

🕵️ Similar Technologies

These are some of the best Clay alternatives.

Rank	Name
46	Blox CMS East Moline, Illinois, United States A content management system built for media and news organizations to manage high-volume publishing, newsroom workflows, and multi-channel content distribution. $$$
61	Arc XP Washington, DC, United States A cloud-based digital experience platform developed by The Washington Post for media companies that combines a headless content management system, commerce capabilities, and front-end experience tools. $9,000+/month
70	Presto CMS New York, United States A proprietary content management system developed by the digital media company USA Today Co., formerly known as Gannett, to power its network of news websites.
139	Opennemas Ourense, Galicia, Spain A Spanish CMS for the news publishing industry. Free€50+/month
142	Chorus New York, United States A proprietary content management system from Vox Media that was discontinued in December 2022.

🆚 Compare Alternatives

Compare Clay to…

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💬 Frequently Asked Questions

What is the company behind Clay?

Clay is owned by Vox Media Group, LLC, headquartered in New York, United States.

Can I use Clay for free?

Yes, it is a free CMS platform.
Moreover, it is an open-source solution and its code can be found on GitHub.

Which country uses Clay the most?

The majority of Clay users are from the United States.

Who uses Clay?

According to our data, Clay is used on at least 11 sites, including such established ones as vulture.com, thecut.com, and slate.com.

What are the alternatives to Clay?

Alternatives and possible competitors to Clay may include Blox CMS, Arc XP, and Presto CMS.

👉 See Also

✨ Related technologies
- Elasticsearch, Express, Redis
💼 All technologies from Vox Media

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,814,833 websites.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.