Rakuten

Rakuten Group, Inc. is a Japanese technology and e-commerce company that develops and operates online marketplaces and provides fintech, digital content, and communications services.

• 🏠 Website
  • global.rakuten.com
• 💼 Legal name
  • Rakuten Group, Inc.
• 🈯 Native name
  • 楽天グループ株式会社
• 🏤 Headquarters
  • Tokyo, Japan
• 🗓️ Founded
  • 7 February 1998 (28 years ago)
• 🔗 Links
  • Wikipedia

⚡ Technologies

We track 7 technologies owned or developed by Rakuten Group, Inc. that are used across the web.

#	Technology	Reach The percentage of websites using the technology out of the total number of sites analyzed.
1	Viber A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.3%
2	Rakuten Advertising An affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads. Free$$$	0.06%
3	Rakuten Ichiba A popular Japanese online marketplace platform.	0.05%
4	Rakuten Advertising Performance Tag A container tag that enables additional scripts on an advertiser's website.	0.03%
5	Kobo A subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices. $7.99+/month	0.008%
6	Rakuten Pay A Japanese mobile payment and digital wallet platform that allows users to make quick payments by scanning QR codes. Free	0.007%
7	Rakuten Fashion A Japanese fashion shopping platform.

🗃️ About This Data

• We evaluate the popularity of technologies based on the number of websites where we detect their usage.
• Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
• This report is based on the analysis of 3,604,716 websites.
• Statistics were last calculated on August 4, 2026.
• For more details, see our methodology and disclaimer.