🆚 123 Form Builder vs. Cognito Forms

Compare technologies based on real-world usage data *

📈 123 Form Builder is twice as popular as Cognito Forms.
🌎 123 Form Builder is more popular in the United States, Australia, and Canada.
🌍 Cognito Forms is more popular in the United Kingdom, Denmark, and Namibia.

Type

Form builder

About

Online form builder for creating forms and surveys with 3000+ form templates and 45+ integrations with third-party tools including Salesforce, Zendesk, PayPal, Zapier, Mailchimp, HubSpot, and Marketo.

Cognito Forms is an online form builder with workflow automation that allows users to quickly create forms, add them to their website, and collect and process submissions.

Headquarters

Columbia, South Carolina, United States

Website

123formbuilder.com #116,090

cognitoforms.com #5,697

Pricing

Free version ✔️100 submissions per month

Gold
(5K submissions)$37/month

Platinum
(20K submissions)$49/month

Diamond
(100K submissions)$99/month

Enterprise
(unlimited submissions)$2,700+/year

Free version ✔️500 entries per month

Pro
(2K entries)$19/month

Team
(10K entries)$39/month

Enterprise
(unlimited entries)$129/month

Popularity

Determined by the number of sites using each technology.

123 Form Builder technology is 1.8 times more popular than Cognito Forms.

Total websites

Market share

Forms

Feedback

Popularity by country

Determined by the number of sites detected from each country.

123 Form Builder is more popular in the United States, Australia, and Canada, while Cognito Forms is more popular in the United Kingdom, Denmark, and Namibia.

United States

United Kingdom

Australia

Canada

Brazil

France

Germany

Italy

India

Japan

Awards

⭐ 6th most popular in Japan in the Forms category.
⭐ 7th most popular in Israel in the Forms category.
⭐ 9th most popular in Mexico in the Forms category.
⭐ 9th most popular in Israel in the Feedback category.
⭐ 10th most popular in Brazil in the Forms category.

🔥 15th most popular in the United States in the Forms category.
🔥 15th most popular in the United Kingdom in the Forms category.
🔥 15th most popular in Canada in the Forms category.
⬆️ 22nd most popular in the United States in the Feedback category.
⬆️ 23rd most popular in the United Kingdom in the Feedback category.

Popularity by domain category

Determined by the number of sites in each category.

123 Form Builder is more popular among sites focused on marketing and merchandising, Internet services, and major global religions, while Cognito Forms is more commonly used on business, education and reference, and health sites.

Business

Marketing/Merchandising

Education/Reference

Health

Online Shopping

Non-Profit/Advocacy/NGO

Sports

Internet Services

Travel

Entertainment