🆚 AdChoices vs. DNS Prefetch
- 📈 DNS Prefetch is much more popular than AdChoices.
- 🌍 DNS Prefetch is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
AdChoices
DNS PrefetchType
Standard
Performance optimization technology
About
AdChoices is a self-regulatory standard for online interest-based advertising that gives consumers enhanced control over the collection and use of their data to deliver relevant ads.
The rel="dns-prefetch" attribute on 
HTML <link> elements.
Headquarters
New Providence, New Jersey, United States
Cambridge, Massachusetts, United States
Categories
Popularity
Determined by the number of sites using each technology.
DNS Prefetch performance optimization technology is 1,044 times more popular than AdChoices.
Total websites
Market share
Standards
Popularity by country
Determined by the number of sites detected from each country.
DNS Prefetch is more popular than AdChoices in all countries.
United States
United Kingdom
Japan
Germany
France
Spain
Italy
Australia
Netherlands
Canada
Awards
- ⬆️ 36th most popular in the United States in the Standards category.
- ⬆️ 41st most popular in Canada in the Standards category.
- 🥇 Most popular in the United Kingdom in the Performance Optimization category.
- 🥇 Most popular in Japan in the Performance Optimization category.
- 🥇 Most popular in Italy in the Performance Optimization category.
- 🥇 Most popular in Australia in the Performance Optimization category.
- 🥇 Most popular in Canada in the Performance Optimization category.
Popularity by domain category
Determined by the number of sites in each category.
DNS Prefetch is more popular than AdChoices in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Entertainment
Travel
General News
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
CSS
JSON
Speculation Rules🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.