🆚 ButterCMS vs. Payload CMS
- 📈 Payload CMS is four times more popular than ButterCMS.
- 🌎 Payload CMS is more popular in the United States, the United Kingdom, and Germany.
- 🌍 ButterCMS is more popular in Ireland.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Content management system
Content management system
About
ButterCMS is a cloud-based, enterprise-grade, headless content management system.
Payload is an open-source application framework and headless CMS built with Next.js that supports both self-hosting and cloud deployment.
It features automatic REST and GraphQL APIs from code-defined schemas, supports
MongoDB and Postgres databases, and provides versioning and drafts, field-level localization, over 20 field types, granular access control, live preview, and a block-based layout builder.
Headquarters
San Francisco, California, United States
San Francisco, California, United States
Pricing
Free version ❌
Micro$119/month
Startup$239/month
Small Business$449/month
EnterpriseCustom
Free ✔️Self-hosted, open source
Popularity
Determined by the number of sites using each technology.
The Payload CMS platform is 4 times more popular than ButterCMS.
Total websites
Market share
CMS
Popularity by country
Determined by the number of sites detected from each country.
Payload CMS is more popular in the United States, the United Kingdom, and Germany, while ButterCMS is more popular in Ireland.
United States
United Kingdom
Germany
Sweden
France
Australia
Netherlands
Poland
Canada
Brazil
Awards
- ⬆️ 93rd most popular in the United States in the CMS category.
- ⬆️ 57th most popular in the United States in the CMS category.
Popularity by domain category
Determined by the number of sites in each category.
Payload CMS is more popular among sites focused on business, Internet services, and education and reference, while ButterCMS is more commonly used on marketing and merchandising, health, and sports sites.
Business
Marketing/Merchandising
Health
Internet Services
Education/Reference
Software/Hardware
Travel
Online Shopping
Finance/Banking
Job Search
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

Sanity
Apostrophe