🆚 Contentful vs. HubSpot CMS

Compare technologies based on real-world usage data *

📈 HubSpot CMS is twice as popular as Contentful.
🌎 HubSpot CMS is more popular in the United States, the United Kingdom, and the Netherlands.
🌍 Contentful is more popular in Germany, Sweden, and Belgium.

Contentful

HubSpot CMS

Type

Content management system

About

Contentful is a commercial, cloud-based, headless content management system that structures content for use across multiple digital platforms via APIs.

It features a flexible content modeling framework, tools for AI-generated content and personalization, and a marketplace with over 100 pre-built integrations.

HubSpot CMS is a hosted platform for building websites, blogs, landing pages, apps, and emails that integrates tightly with HubSpot CRM and other marketing tools.

It includes a theme library, a drag-and-drop editor, built-in SEO recommendations, content personalization based on CRM data, and over 2,000 marketplace integrations.

Headquarters

Berlin, Germany

Cambridge, Massachusetts, United States

Website

contentful.com #83,979

hubspot.com/products/cms #289

Pricing

Free version ✔️100K API calls + 50 GB CDN bandwidth per month

Lite$300/month

PremiumCustom

Content HubFree version ✔️Includes HubSpot branding
Starter$15+/seat/month
Professional
(3 seats)$500/month
Enterprise
(5 seats)$1,500/month

Popularity

Determined by the number of sites using each technology.

The HubSpot CMS platform is 1.6 times more popular than Contentful.

Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CMS is more popular in the United States, the United Kingdom, and the Netherlands, while Contentful is more popular in Germany, Sweden, and Belgium.

United States

United Kingdom

Germany

Netherlands

Australia

Canada

France

Japan

Finland

Sweden

Awards

⭐ 5th most popular in Finland in the CMS category.
⭐ 6th most popular in the United Kingdom in the CMS category.
⭐ 6th most popular in Sweden in the CMS category.
⭐ 7th most popular in Canada in the CMS category.
⭐ 7th most popular in New Zealand in the CMS category.

⭐ 4th most popular in the United States in the CMS category.
⭐ 4th most popular in Finland in the CMS category.
⭐ 4th most popular in Mexico in the CMS category.
⭐ 5th most popular in the United Kingdom in the CMS category.
⭐ 6th most popular in Australia in the CMS category.

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CMS is more popular among sites focused on business, software and hardware, and Internet services, while Contentful is more commonly used on marketing and merchandising, online shopping, and finance and banking sites.

Business

Marketing/Merchandising

Software/Hardware

Internet Services

Online Shopping

Finance/Banking

Health

Education/Reference

Travel

Real Estate