🆚 Contentful vs. WordPress

Compare technologies based on real-world usage data *

📈 WordPress is much more popular than Contentful.
🌍 WordPress is more popular in all countries.

Type

Content management system

Content management system

About

Contentful is a commercial, cloud-based, headless content management system that structures content for use across multiple digital platforms via APIs.

It features a flexible content modeling framework, tools for AI-generated content and personalization, and a marketplace with over 100 pre-built integrations.

WordPress is a widely used open-source content management system built on PHP and MySQL.

It offers a plugin ecosystem with over 60,000 extensions, thousands of themes, a block-based editor for content creation, REST API support, multisite capabilities, and a large community for support and development.

Headquarters

Berlin, Germany

San Francisco, California, United States

Website

contentful.com #83,979

wordpress.org #3,825

Pricing

Free version ✔️100K API calls + 50 GB CDN bandwidth per month

Lite$300/month

PremiumCustom

Free ✔️Open source

Categories

CMS › Rank #9

CMS › Rank #1

Popularity

Determined by the number of sites using each technology.

The WordPress CMS is 252 times more popular than Contentful.

Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

WordPress is more popular than Contentful in all countries.

United States

Germany

United Kingdom

Japan

France

Spain

Italy

Netherlands

Australia

Brazil

Awards

⭐ 5th most popular in Finland in the CMS category.
⭐ 6th most popular in the United Kingdom in the CMS category.
⭐ 6th most popular in Sweden in the CMS category.
⭐ 7th most popular in Canada in the CMS category.
⭐ 7th most popular in New Zealand in the CMS category.

🥇 Most popular in the United States in the CMS category.
🥇 Most popular in Germany in the CMS category.
🥇 Most popular in Japan in the CMS category.
🥇 Most popular in the United Kingdom in the CMS category.
🥇 Most popular in France in the CMS category.

Popularity by domain category

Determined by the number of sites in each category.

WordPress is more popular than Contentful in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Online Shopping

Travel

Health

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#18

#98

#116

shutterstock.com

#132

Name

Rank

#17

#83

#140

#234

#297

Compare alternatives

Technologies with similar characteristics.

See also

Contentful technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.