🆚 Craft vs. HubSpot CMS

Compare technologies based on real-world usage data *

📈 HubSpot CMS is slightly more popular than Craft.
🌎 HubSpot CMS is more popular in the United States, France, and Japan.
🌍 Craft is more popular in the United Kingdom, the Netherlands, and Australia.

Type

Content management system

About

Craft is a flexible open-source content management system written in PHP that supports MySQL or PostgreSQL databases and is built on the Yii framework.

It includes a templating system powered by Twig, a built-in GraphQL API and headless mode, hundreds of free and commercial plugins, custom fields and relationships, live preview, localization, and fine-grained user permissions.

HubSpot CMS is a hosted platform for building websites, blogs, landing pages, apps, and emails that integrates tightly with HubSpot CRM and other marketing tools.

It includes a theme library, a drag-and-drop editor, built-in SEO recommendations, content personalization based on CRM data, and over 2,000 marketplace integrations.

Headquarters

Bend, Oregon, United States

Cambridge, Massachusetts, United States

Website

craftcms.com #892,822

hubspot.com/products/cms #289

Pricing

Free version ✔️

Team$279

Pro$399

Updates$99/year

Content HubFree version ✔️Includes HubSpot branding
Starter$15+/seat/month
Professional
(3 seats)$500/month
Enterprise
(5 seats)$1,500/month

Popularity

Determined by the number of sites using each technology.

The HubSpot CMS platform is 1.2 times more popular than Craft.

Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CMS is more popular in the United States, France, and Japan, while Craft is more popular in the United Kingdom, the Netherlands, and Australia.

United States

United Kingdom

Netherlands

Australia

Germany

Belgium

Switzerland

Canada

Norway

France

Awards

🥉 Third most popular in Belgium in the CMS category.
🥉 Third most popular in Norway in the CMS category.
⭐ 4th most popular in the United Kingdom in the CMS category.
⭐ 4th most popular in the Netherlands in the CMS category.
⭐ 4th most popular in Australia in the CMS category.

⭐ 4th most popular in the United States in the CMS category.
⭐ 4th most popular in Finland in the CMS category.
⭐ 4th most popular in Mexico in the CMS category.
⭐ 5th most popular in the United Kingdom in the CMS category.
⭐ 6th most popular in Australia in the CMS category.

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CMS is more popular among sites focused on business, Internet services, and software and hardware, while Craft is more commonly used on marketing and merchandising, education and reference, and travel sites.

Business

Marketing/Merchandising

Internet Services

Software/Hardware

Education/Reference

Travel

Health

Non-Profit/Advocacy/NGO

Finance/Banking

Online Shopping