🆚 HubSpot Forms vs. WPForms

Compare technologies based on real-world usage data *

Type

Form builder
Form builder

About

HubSpot Forms is an online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding.

It includes a drag-and-drop visual editor with templates and multiple field types, automatic CRM integration with field and property mapping and real-time submission capture, multi-step forms and post-submit redirect actions, conditional logic for smarter questions, and built-in analytics.

WPForms is a WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding.

It includes over 2,000 pre-built form templates, smart conditional logic to show or hide fields, multi-page and conversational form support, entry management with notifications, built-in spam protection, file uploads, digital signatures, integrations with payment gateways like PayPal, Stripe, and Square, and automation tools via webhooks and third-party connectors.

Headquarters

Cambridge, Massachusetts, United States
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️
Marketing Hub
Starter
(1K contacts)
$20/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month
Free version ✔️Open source
Basic
(1 site)
$49.50/year
Plus
(3 sites)
$99.50/year
Pro
(5 sites)
$199.50/year
Elite
(unlimited sites)
$299.50/year

Categories

Forms › Rank #5
Forms › Rank #3
Feedback › Rank #6
Feedback › Rank #4
WordPress Plugins › Rank #21

Popularity

Determined by the number of sites using each technology.

WPForms technology is 2 times more popular than HubSpot Forms.
Total websites

Market share

Forms
Feedback

Popularity by country

Determined by the number of sites detected from each country.

WPForms is more popular in the United States, the United Kingdom, and Germany, while HubSpot Forms is more popular in Norway, Mongolia, and Saint Vincent and the Grenadines.
United States
United Kingdom
Germany
Australia
India
Spain
France
Canada
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

WPForms is more popular among sites focused on marketing and merchandising, education and reference, and blogs and wiki, while HubSpot Forms is more commonly used on business, Internet services, and online shopping sites.
Business
Marketing/Merchandising
Internet Services
Online Shopping
Software/Hardware
Education/Reference
Blogs/Wiki
Health
Real Estate
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,256
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.