🆚 Instapage vs. Leadpages

Compare technologies based on real-world usage data *

📈 Leadpages is slightly more popular than Instapage.
🌎 Leadpages is more popular in Germany, Mexico, and the Netherlands.
🌎 Instapage is more popular in the United States, Australia, and Spain.

Instapage

Leadpages

Type

Page builder

About

Instapage is a landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks.

Leadpages is a lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics.

Headquarters

San Francisco, California, United States

Minneapolis, Minnesota, United States

Website

instapage.com #68,632

leadpages.com #72,988

Pricing

Free version ❌

Create (15K monthly visitors)$99/month

Optimize (30K monthly visitors)$199/month

Optimize (50K monthly visitors)$299/month

Free version ❌

Standard$49/month

Pro$99/month

Conversion$697/month

Popularity

Determined by the number of sites using each technology.

Leadpages technology is 1.3 times more popular than Instapage.

Total websites

Market share

Page Builders

Conversion Optimization

A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

Leadpages is more popular in Germany, Mexico, and the Netherlands, while Instapage is more popular in the United States, Australia, and Spain.

United States

Germany

Australia

France

Spain

Mexico

United Kingdom

Brazil

Netherlands

Canada

Popularity by domain category

Determined by the number of sites in each category.

Leadpages is more popular among sites focused on marketing and merchandising, health, and entertainment, while Instapage is more commonly used on business, Internet services, and education and reference sites.

Business

Marketing/Merchandising

Internet Services

Education/Reference

Software/Hardware

Finance/Banking

Blogs/Wiki

Health

Entertainment

Real Estate