🆚 Iubenda vs. OneTrust

Type

Consent management platform
Consent management platform

About

Iubenda is a privacy compliance platform for websites and apps that generates consent banners, manages regional privacy requirements, and blocks cookies and trackers until users grant consent.

It detects cookies, pixels, and trackers through automated site scans, updates banners automatically as laws change, logs all consent decisions in real time, adapts to GDPR, ePrivacy, and US state laws, integrates with Google Consent Mode v2, and supports the IAB TCF.

OneTrust is a privacy management platform that helps organizations manage consent, data privacy, vendor risk, and compliance workflows.

It offers cookie and consent management with automated scanning of trackers and SDKs, multilingual and geo-aware consent banners, an audit-ready consent log, data mapping and cataloging of processing activities, vendor risk assessments, incident and breach response workflows, and modules for privacy automation and governance.

Headquarters

Milan, Italy
Atlanta, Georgia, United States

Website

Pricing

Free version ✔️Up to 1K pageviews per month, up to 3 third parties or clauses, Iubenda branding
Essentials
(25K pageviews)
$6.99/month
Advanced
(50K pageviews)
$27.99/month
Ultimate
(150K pageviews)
$119.99/month
Free version ❌
$30+/month

Categories

Consent Management › Rank #5
Consent Management › Rank #4

Popularity

Determined by the number of sites using each technology.

The OneTrust consent management platform is 1.6 times more popular than Iubenda.
Total websites

Market share

Consent Management

Popularity by country

Determined by the number of sites detected from each country.

OneTrust is more popular in the United States, the United Kingdom, and Germany, while Iubenda is more popular in Italy, Denmark, and San Marino.
Italy
United States
United Kingdom
Germany
France
Spain
Switzerland
Netherlands
Canada
Belgium

Awards

Popularity by domain category

Determined by the number of sites in each category.

OneTrust is more popular among sites focused on business, online shopping, and marketing and merchandising, while Iubenda is more commonly used on real estate and art, culture and heritage sites.
Business
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Health
Travel
Sports
Finance/Banking
Education/Reference
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,753
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data